A guide to supporting women-owned businesses
Photo by Brooke Lark | Unsplash
National Women’s Small Business Month is an opportune time to recognize and share the accomplishments of women entrepreneurs. In Utah, women continue to make significant strides in business, breaking barriers and shattering glass ceilings. However, many face unique challenges while achieving their startup dreams. We can create a more inclusive and prosperous economy by actively supporting women-owned businesses. Here are a few impactful ways to show your support.
Shop from women-owned businesses
Using your purchasing power to buy from women-owned businesses is one of the most direct and effective ways to support women entrepreneurs. Intentionally seek out women-owned businesses and make an effort to buy from them. Whether it is goods or services, there is a plethora of options to choose from. By doing so, you support the women behind these enterprises and contribute to local economic growth and job creation. The Women’s Business Center of Utah has built a women-owned business directory for ease of access in locating a Utah business near you.
Promote and share their stories
Women entrepreneurs often need more visibility compared to their male counterparts. As consumers, influencers or media, we can help change this by sharing their stories and achievements. Use your social media platforms to highlight inspiring women-owned businesses, feature their products or services, and share testimonials from satisfied customers. By amplifying their voices, you help them reach a broader audience.
Mentorship and volunteering
If you are an experienced business owner or professional, consider mentoring aspiring women entrepreneurs. Sharing your knowledge and expertise can make a significant difference in their journey. Additionally, volunteer your time or skills to organizations that support women-owned businesses. By providing practical support, such as consulting, financial guidance or marketing assistance, you actively contribute to their growth and sustainability.
Get certified and federal contract eligible
The Women-Owned Small Business Federal Contract Program aims to promote and support women-owned businesses in the United States. Under this program, the federal government annually awards a minimum of 5 percent of all federal contracting dollars to women-owned small businesses. Eligible businesses can participate in various industries, from technology and engineering to professional services and construction.
Collaborate and partner to expand
Collaboration can be a powerful tool in supporting women-owned businesses. If you run a business yourself, explore partnering with women-owned enterprises for joint projects or cross-promotions. By working together, both parties can access new markets, expand their customer base and increase their brand visibility. This synergy can create a positive ripple effect, encouraging more women to start and grow businesses.
As consumers and members of the community, our choices and actions have the power to make a real impact. Let’s unite to uplift and support women-owned businesses during October and throughout the year, creating a thriving environment where women can build their entrepreneurial endeavors. Together, we can pave the way for a brighter and more prosperous future for all.