Salt Lake City — Woodside Homes announces Erin Willis as its new chief insights and marketing officer, making her the first female corporate executive at the company.

Advancing Woodside’s customer-centric focus, Willis’s new position and rich background will allow her to expand the integration efforts of Woodside’s research and marketing capabilities to facilitate greater communication among customers and stakeholders and align with the distinct needs of the customer.

Having been in the marketing world of both public and private homebuilding for more than 20 years and working with Woodside Homes since 2018, Willis is essential to the continued development of the customer-driven insights team that she started. Before joining Woodside Homes, Willis was with Taylor Morrison Homes, where she was not only created their Strategic Marketing function but also transitioned into a role as head of Corporate Communications. 

Since joining Woodside Homes, Willis has deepened research insights as well as developed a research team. As Woodside Homes continues its commitment to being a company driven by the customer, the team must reinvent how it works.

“Given our efforts to transition to a more data- and customer-driven company, having our own bespoke research and analytics was essential to further differentiate ourselves from competitors. I am thrilled to take on this enhanced responsibility that will allow Woodside Homes to better meet our customers’ needs,” says Willis with regard to her insights collaboration efforts with chief experience officer Chris Williams.

Japanese parent company Sekisui House’s commitment to advocating for the wellbeing of everyone, from staff to customer, includes increasing diversity within the workplace.  This approach arose from the company’s official business stance, described as “love of humanity.”

“Given Willis’s incredible contributions to the evolution of our business during her first year at Woodside, I am confident she will excel in her new position, strengthening the innovation and communication that will fuel our continued growth,” says Joel Shine, CEO.

# # #

About Woodside Homes

In 2021 Woodside Homes begins its 44th year in the business of designing and building homes for move-up and entry-level buyers. The company has closed more than 53,000 new homes since inception, and according to Hanley Wood data, it is the 28th largest homebuilder in the United States. Woodside Homes is dedicated to being “Better by Design,” delivering an exceptional experience to every customer and acting as a trustworthy, knowledgeable guide throughout  home buying, building, and initial months of ownership.

In 2017, Woodside Homes was acquired by SEKISUI HOUSE, one of the world’s largest homebuilders. The two companies joined forces with their shared philosophies in creating sustainable communities that grow and adapt to the needs of today’s homebuyers.

SEKISUI HOUSE has constructed more than two million homes since 1960. Based in Osaka, Japan, it has approximately 90 subsidiaries and affiliates, 23,000-plus employees, and is listed on the Tokyo Stock Exchange and Nagoya Stock Exchange. Since 1997, SEKISUI HOUSE has positioned its commitment to the environment as a core management target and provided numerous environmentally and sustainably conscious products as a front-runner among industrialized housing manufacturers.

The ownership by SEKISUI HOUSE allows Woodside Homes to evolve and adapt cutting-edge methods in customer-focused building, sustainability and efficiency practices. For more information visit http://www.woodsidehomes.com/.