Five tips to help Utah shops and restaurants succeed on Nov. 26
SALT LAKE CITY, UT— As chain stores and online retailers launch their holiday sales earlier and earlier in the season, Black Friday will not have the appeal it once did, but Small Business Saturday keeps getting bigger and bigger.
This year, Small Business Saturday falls on Nov. 26. Last year, spending at independent retailers and restaurants on Small Business Saturday reached an estimated $23.3 billion, up 18% from $19.8 billion the year before and a substantial increase from the $19.6 billion spent in 2019, according to a survey by American Express and the National Federation of Independent Business (NFIB).
Small Business Saturday began in 2010 when many Main Street businesses were struggling to recover from the Great Recession. Since then, it has become one of the biggest shopping days of the year, an opportunity for people to support the small, independent businesses that make their communities healthy.
“Not since the reason for its founding has there been a more important Small Business Saturday than this year’s,” said Casey Hill, NFIB’s Utah state director. “Main Street enterprises have been hit with inflation, an intractable inability to fill open positions, and supply-chain issues, just to name a few. Even during the best of times, profit margins for small businesses are razor thin, with all that’s happening to them now, it is vital we all do our part and dedicate some of our holiday shopping at small businesses. Healthy communities are not lined with vacant store fronts.”
Here are some of the ways shops and restaurants can make the most of Small Business Saturday:
- Stay on top of your social media. If you’re on Facebook or Twitter or Instagram or Pinterest, post often and promote any Small Business Saturday deals. Use the hashtags #ShopSmall and #SmallBizSat so shoppers can find you easily.
- Showcase merchandise that would make a great gift. Group items on a table with a sign saying it would be the perfect gift for mom or grandparents, for example. Restaurants can offer Small Business Saturday specials and gift cards.
- Offer doorbusters. Chain stores know a great way to drive shoppers to their stores is by offering exclusive deals at different times of the day. There’s no reason a small business can’t do the same thing.
- Partner with nearby businesses. Pool your resources to buy advertising promoting the neighborhood as a shopping destination or team up with other merchants on in-store promotions. For example, if someone buys a shirt at one shop, tell them about the great deal on shoes next door.
- Don’t forget to tell your regular customers about Small Business Saturday. Put a sign in your shop and flyers in bags reminding folks to come back the Saturday after Thanksgiving for exclusive deals.
Keep up with the latest on Utah small-business news at www.nfib.com/utah. Follow us on Twitter @nfib_ut.