SalesRabbit receives growth investment from Diversis Capital

Lehi — SalesRabbit, Inc., the leading field sales software provider, announced today that it has received a significant growth investment from Diversis Capital, a Los Angeles-based private equity firm.

Founded in 2013, SalesRabbit has been enabling field sales organizations with end-to-end native mobile and web-based software.  Zac Kerr, CSO of SalesRabbit, says, “Too many outside sales organizations are losing deals and wasting resources because they have a clumsy selling process. Our tech makes life easy for sales teams who want a smarter approach to their field sales work.”

The company serves numerous industries wherein sales organizations conduct their entire sales prospecting, pitching, and closing process on SalesRabbit. Mike Archibald, CTO of SalesRabbit, says, “Our clients have unique challenges that require specialized technical solutions, and our team is laser-focused on these use cases with sales organizations to improve their sales efficiency.”

SalesRabbit’s mission statement is to “amplify the success of outside sales team with transformative technology.” Outside sales organizations rely on the mobile applications’ capability to map leads and customers and immerse the sales representative into a geo-visual workflow that simplifies contacting leads and converting them into customers. 

Diversis Co-Founder and Managing Partner, Ron Nayot, says, “SalesRabbit has an outstanding reputation, with high customer satisfaction, strong growth, and exceptional unit economics. We are proud to partner with SalesRabbit’s impressive management team and execute on initiatives that will bring more value to the markets and customers they serve. In addition, we are actively identifying strategic add-on acquisitions to broaden the product portfolio.”

Brady Anderson, founder and CEO of SalesRabbit, says, “SalesRabbit’s platform supports top-ranked sales and marketing organizations, and we will introduce continued innovation for field selling activities. Because of our strong expertise in the field selling category, we have identified several initiatives to better serve the organizations who rely on us. Diversis is the right partner for the market, our clients, and our team members to accomplish our objectives.”

About SalesRabbit

Based in Lehi, Utah, SalesRabbit created the software category “Field Sales.”  SalesRabbit is the complete outside sales app. A sales enablement service and mobile CRM designed specifically for outside sales, including field sales and door-to-door sales teams. Its sales app provides solutions for lead tracking, lead management, and all other field sales needs. To learn more, visit

About Diversis Capital Management, LP

Founded in 2013, Diversis is a software and technology-focused private equity fund with $1bn+ in AUM that invests in lower middle-market companies, targeting situations where it can add unique value in helping a company reach the next level. With a collaborative approach to investing, its Operating Partners and Strategic Advisors work alongside management teams to help build successful organizations positioned for long-term growth. To learn more, visit