Pleasant Grove — Innovative smart home fragrance technology company, Pura announced a new partnership with the iconic fashion brand, Kenneth Cole. Together, the like-minded brands developed two new custom fragrances, Aim to Teas and Go Fig-ure. This is the smart home scent diffuser brand’s first time partnering with a global lifestyle brand.

Furthermore, the scents are custom-made with the Kenneth Cole customer in mind.  The fragrances were curated and created using VivaScentz™, a fragrance design tool that allows perfumers to create compositions that will enhance well-being, based on the understanding of the link between the two – fragrance and well-being. The fragrances are as follows:

Aim to Teas: Sparkling orange, spearmint, white tea, and basil combine with pear blossom and patchouli to create a fragrance that is beautifully intricate yet distinctly familiar.

Go Fig-ure: Bergamot Italy Orpur®, fig, and jasmine blend with golden amber, creamy sandalwood, and urban musk for a fragrance that is at once sweet, spicy, warm, and unapologetically real.

“At Kenneth Cole, our objective is to design products that have a reason to exist in the world.  In collaboration with Pura, we have created a home fragrance that can be part of individuals’ everyday life while having a positive impact on their well-being,” says Chairman and Chief Creative Officer, Kenneth Cole.  “We are excited to be the first of this kind of partnership for Pura, and to be able to bring out customized scent into homes around the globe.”

“Working with Kenneth Cole and the team was an incredible experience. Their Be Essential manifesto, focused on purpose and meaning, resonated with us and the perfumers as we created the fragrances,” says Pura Chief Fragrance Experience Officer Mara Dumski. “In creating these scents, we specifically used scientific tools to link fragrances and well-being, giving them a completely unique feel and deeper meaning.” 

The fragrances retail for $18 each or in a box set, which includes the Pura device and two fragrances for $85, and will be available at www.TryPura.com and www.kennethcole.com. Both scents pair with the Pura Smart Diffuser which gives users the freedom of controlling scent intensity, swapping between two fragrances of choice, and setting custom scent schedules—all within the Pura app. Each Pura device discreetly plugs into the wall, allowing for premium scent diffusion while adding a sleek touch to home decor. The device also has a colorful smart night light feature which, when combined with the scent experience, lets users personalize their home ambiance. Pura fragrances are pet and kid friendly.

ABOUT PURA:

Pura was inspired by its founders’ vision: empower people to control the scent of their homes anywhere, anytime, from the convenience of their smartphones. Each of Pura’s designer-grade fragrances are formulated with only the finest, responsibly sourced ingredients to meet the highest standards in the industry. Since its 2018 launch, Pura quickly established itself as the number one smart home fragrance diffuser brand. Pura’s luxury partnerships include fragrance collaborations with capri BLUE, NEST New York, LAFCO, and more.

ABOUT KENNETH COLE PRODUCTIONS:

Kenneth Cole is an American designer, social activist, and visionary who believes business and philanthropy are interdependent. He founded his company, Kenneth Cole Productions (KCP), with a line of women’s footwear in 1982, which has since developed into a global lifestyle brand. Today, KCP creates modern, versatile, and functional clothing, shoes, and accessories that make daily dressing effortless under the labels Kenneth Cole New York, Reaction Kenneth Cole, and Unlisted, as well as footwear under the name Gentle Souls. The Company’s products are distributed in 24 countries through department stores, better specialty stores, and its e-commerce website. 

For almost 40 years, Kenneth Cole has leveraged his passion and unique brand platform seeking to make a meaningful impact on people’s wardrobes, as well as communities in need. By providing the perfect balance of comfort and performance, as well as modern style and social responsibility, Kenneth Cole has become an iconic, purpose-driven brand that fits the new way we work and live.