SALT LAKE CITY — Rooted HOA, a full-service community association management (CAM) company, was recently launched by Hamlet Homes, a Utah-based developer known for building award-winning communities in Northern Utah and Southeastern Idaho. Rooted HOA is designed to serve homeowners associations (HOAs) throughout the region and will work with American Momentum Bank to provide enhanced banking services.
Rooted HOA was created to fill a need for reliable, proactive association management in Northern Utah and Southeastern Idaho. Backed by more than 30 years of experience in community development from Hamlet Homes, Rooted HOA’s mission is to nurture neighborhoods through attentive management, transparent communication, and modern tools that make life easier for both board members and homeowners.
“With Rooted HOA, our mission is to nurture neighborhoods through outstanding customer service and experienced leadership and guidance,” said Barry Gittleman, owner, president and CEO of Hamlet Homes. “We believe that strong neighborhoods grow from strong roots, and we’re here to help every neighborhood we serve flourish.”
To lead the new company, Rooted HOA hired Nancy Mackey, a community association manager with more than 13 years of experience, as HOA Director. Mackey brings deep expertise in operations, compliance, and customer service, and has already established key partnerships to strengthen the services Rooted HOA offers.
Among those partnerships is American Momentum Bank, a financial institution that specializes in association banking. Mackey knew Andrew Vera of American Momentum Bank from their previous companies, and the two connected to discuss the banking needs of Rooted HOA.
“There were a few banks that we looked at, and American Momentum Bank really stood out among them,” said Mackey. “They’re focused on serving association management companies, and everything is integrated for a seamless experience on our end. They also offer a lot of great benefits for our HOAs, and their customer service has been fantastic.”
American Momentum Bank’s robust association banking solutions help property management companies, community association managers, and HOA and condo board members easily manage accounts payable and receivable processing. The bank also integrates with several property management and accounting software tools – including CINC Systems, Vantaca, eUnify and Caliber, which Rooted HOA uses.
In addition, the association banking division offers a variety of competitive deposit products and specialized lending programs for capital improvements. The interest rates available on HOA accounts were a selling point for Rooted HOA.
“HOAs are nonprofit organizations, so it’s great for them to maximize their earnings through interest,” said Mackey. “Integrating with our software is also a huge benefit to homeowners. They’re able to log in 24 hours a day and see their account balances and invoices rather than calling us directly, which saves everyone time.”
Rooted HOA currently manages five associations in Utah, covering more than 200 homes. The company expects to add several new associations and hundreds more homeowners to its client list by the end of the year.
“Over the last few months, we’ve spoken with several HOA boards who are frustrated with poor service and communication from their existing management companies,” said Mackey. “We’re thrilled at the opportunity to work with them and provide the level of service they expect from an association management company.”
Rooted HOA takes care of the day-to-day operations for HOAs, including financial management, compliance management, vendor management, project management and collections management.
“As a bank, we’re excited to watch as Rooted HOA grows,” said Andrew Vera, vice president of association banking at American Momentum Bank. “Nancy and the entire team are great at what they do, and we’re honored to support them in this new chapter.”
Rooted HOA is located at 84 West 4800 South in Murray, UT. For more information, visit rootedhoa.com.
About American Momentum Bank
American Momentum Bank, a Texas-chartered banking association with total assets of $2.8 billion as of June 30, 2025, provides comprehensive products and services for businesses and individuals. American Momentum Bank has 18 full-service banking centers in Texas and eight full-service banking centers in Florida. American Momentum Bank’s strong capitalization, superior asset quality and experienced management teams position it as one of the premier banks in each state. Visit www.americanmomentum.bank to learn more.
About Rooted HOA
Rooted HOA is a Utah-based community association management company dedicated to helping neighborhoods thrive. Backed by more than 30 years of experience in residential development, Rooted HOA provides professional management, transparent communication, and modern tools that simplify HOA operations for board members and homeowners alike. With a mission to nurture neighborhoods and strengthen communities, Rooted HOA partners with developers, resident-led boards, and financial institutions to deliver exceptional service across Utah.