PARK CITY, Utah — Visit Park City is the newest destination management organization to join The Collective, a global alliance of nearly 30 forward-thinking destinations, including Copenhagen, Queenstown and Banff, driving tourism’s transformation for a better future. United by a commitment to innovation, collaboration and measurable impact, these destinations are accelerating solutions to some of the world’s most pressing challenges. From climate action and biodiversity protection to cultural integrity and community resilience, The Collective is turning tourism into a powerful force for global good.
This membership signals Park City’s emergence as a global leader in responsible tourism. As part of the Collective, Visit Park City will help shape and share scalable solutions that promote environmental stewardship and empower travelers to make a positive impact during their visit and beyond.
“Joining The Collective marks an important milestone for Park City,” said Jennifer Wesselhoff, president & CEO of Visit Park City. “Our community has built one of the most comprehensive local sustainability movements in North America. Being part of this global alliance allows us to exchange ideas, scale our impact and contribute to a broader transformation of the industry.”
Located just 25 minutes from Salt Lake City, Park City has become a national model for climate-smart, community-rooted tourism. The destination is home to the country’s first public electric-assist bike share, free year-round public transit and a sweeping Sustainable Tourism Plan guided by five stewardship principles and more than 80 ongoing initiatives. These range from waste diversion and land conservation to housing access, equity and regenerative visitor experiences. At the heart of Park City’s approach is Mountainkind: a powerful call to action that invites every visitor to travel with care, support local communities and protect the mountain environment.
As a member of The Collective, Park City brings decades of experience in environmental stewardship and inclusive community engagement. In return, the destination will gain access to global knowledge exchange, co-created strategies and a powerful peer network shaping the future of destination stewardship.
“The world is facing complex, interconnected challenges, and tourism must evolve to meet them,” said Rodney Payne, CEO of Destination Think, the organization facilitating The Collective. “Park City’s bold leadership, clear vision and community-driven approach make it a vital contributor to our shared mission. We’re thrilled to welcome them to The Collective.”
To learn more about Visit Park City, visit visitparkcity.com. For additional information about the Park City Chamber, visit parkcitychamber.com.
About Park City Chamber of Commerce & Visitors Bureau
Park City Chamber of Commerce & Visitors Bureau represents over 1,000 businesses in Summit County. Founded in 1963 to promote local ski resorts, today, the Park City Chamber & Visitors Bureau is entrusted with fostering the health and wellbeing of the local community. From maintaining economic stability and addressing environmental concerns to developing sustainable tourism plans and preserving cultural heritage, the organization prides itself on being in the community for the community. Our Mountainkind brand is designed to support destination stewardship. For more information, visit visitparkcity.com.
About Park City, UT
Park City, Utah is North America’s most accessible mountain recreation destination, located just 25 miles from Salt Lake City International Airport. Park City offers over 100 lodging properties including bed and breakfast inns, condominiums and full-service hotels. Park City, home to Deer Valley Resort, Park City Mountain, Woodward Action Sports Park and over 400 miles of public trails, offers endless year-round outdoor recreation possibilities. Boasting nearly 150 palate pleasing bars and restaurants, an abundance of shopping options lining Historic Main Street and the Utah Olympic Park, one easy trip offers a mountain range of activities and amenities for the most discerning visitors. For more information, please visit www.visitparkcity.com.
About The Collective
The Collective is a global alliance of destinations dedicated to transforming tourism into a catalyst for community wellbeing, climate action, and cultural respect. Facilitated by Destination Think, its members collaborate through shared learning and advocacy to lead by example, demonstrating how travel can regenerate the planet and communities.