PARK CITY, Utah — LOCOCO, the award-winning premium cocoa brand, launched its newest flavor, Lux Vanilla. Crafted in collaboration with chocolatier and Executive Pastry Chef Romie Fisher of Montage Deer Valley, this new blend brings together refined flavor, nourishing ingredients, and a touch of Utah heritage.

“We wanted to offer something for the cocoa lovers that are used to that softer sweetness enjoyed when biting into a fresh chocolate chip cookie,” says founder Anna Bloom. “It’s going back to hot chocolate roots with a twist—low in sugar, dairy free and with the power of balancing adaptogens from functional mushrooms.”

Lux Vanilla is a velvety, mellow cocoa infused with real vanilla, salt from central Utah, and functional mushrooms for body and mind balance.The flavor was developed with Fisher, Executive Pastry Chef at Montage Deer Valley, who holds a degree in nutrition and brings over a decade of experience as a chocolatier.

“Collaborating on Lux Vanilla was an inspiring journey,” says Fisher. “We reimagined a classic cocoa by balancing indulgence with health-forward ingredients, elevating every sip with a touch of real salt and adaptogens.”

LOCOCO’s Original Spice formula was named a top ‘best’ cocoa by Food & Wine in a taste test. Bloom wanted to partner with Fisher to continue to meet a high bar when it comes to taste.

“We struck gold with our first formula which was exciting and also meant we had a lot to live up to with our second flavor,” Bloom says. “I’ve been working with Romie over the last few years on this and I believe we’ve come close or even bested our first attempt.”

Product Details

  • Flavor: Lux Vanilla - velvety vanilla cocoa with a dash of Utah salt
  • Nutrition: Dairy-free, low sugar, gluten-free, with functional mushrooms
  • Format: 5 single-serve sachets per box (19g each)
  • MSRP: $21.50
  • Launch Date: August 13th
  • Available at: www.lococomagic.com and select retailers

About LOCOCO

LOCOCO is cocoa for your body and mind blended in the mountains of Utah by award-winning chocolate makers. Made with organic cacao powders and spices, low-glycemic sugars, and functional mushrooms, LOCOCO’s cocoas bring modern wellness and gourmet taste to a timeless ritual. Great with hot water or your favorite milk—or as a scoop in your morning brew.