Lehi — Joonto (Joonto.com), a new cloud platform that brings the native power and capability of business phone systems into the convenience of mobile devices by managing and tracking mobile phone metrics for businesses and teams.
Before the pandemic, employees were trending close to 71 percent utilization of mobile devices in their daily work assignments. Additionally, 80 percent of employees were using SMS text messaging for work purposes to communicate both internally and externally with clients and customers.
As companies moved from an estimated 2 percent to 70 percent of full-time employees working remotely, analysts now expect that 33 percent of all U.S. workers will normalize to working remotely, while 92 percent will work within a hybrid model (more than a few hours per week outside of the office). With such a dramatic change to daily work behavior, the use and necessity of mobile phones to counter such sudden and long-term changes is both a challenge and opportunity for businesses of all sizes.
As the growth in VoIP utilization (including soft-phone app capabilities) has become the standard in many corporate environments over the past decade, the greatest factor that drives success is the ease of compatibility and integration with data platform solutions such as Salesforce, Microsoft Dynamics, SAP, Oracle, Tableau, DOMO, Hub Spot, and Zapier. In fact, the massive adoption and growth of mobile phones in the workplace has become so pervasive that many business desk phones serve as merely a mobile phone forwarding device.
BYOD (bring-your-own-device) patterns have long been gaining before the pandemic. Post-pandemic, this trend has continued to grow exponentially. Although this seemingly creates great opportunities to expand real-time communications (both internally and externally) through the increase in mobile devices at work, a major new challenge has arisen. The lack of insight into users’ mobile activities (how many texts, how many calls, who is calling and receiving calls) has become a literal ‘black hole’ for managers.
Worse still, some solutions have attempted to coax user adoption for sending and receiving texts and calls through their own proprietary VoIP mobile app.
The reality is stark: Only an estimated 5 percent of users who install these 3rd party dialer apps and messaging platforms will actually use them. This means that 95 percent of company mobile phone users prefer and use their native mobile platform for calls and texts, creating a huge disconnect with the adoption of these 3rd party apps. With such little adoption occurring, this only adds to the massive visibility disconnect for managers who need to view and analyze mobile phone activity.
A new solution: Joonto
The answer to this massive and missing component of data and real-time communications is Joonto.
Joonto’s mobile phone cloud platform solves this issue by providing companies the ability to track all mobile phone activities such as SMS texting and phone calls by routing these activities through Joonto’s cloud platform. Unlike 3rd party apps that require users to open them, Joonto relies on the built-in and native dialer and messaging solutions such as iMessage to send and receive inbound and outbound calls and texts.
Instead of using an “app,” Joonto seamlessly assigns a virtual phone number to each user’s contact details by connecting and syncing a user’s Gmail or Office 365 account in the background and automatically assigning a random private secondary number to each contact. When this number is dialed or texted, it automatically moves through Joonto’s platform to the original contact’s number.
Additionally, each user receives a proprietary “Joonto Business Number.” Like Google Voice, it forwards the mobile phone activity for incoming calls through Joonto’s mobile platform. Unlike other services, however, Joonto offers an entirely seamless and native solution for users to use for calling and texting team members, peers, customers, and clients but with a new catch: It empowers managers to also track, manage, and monitor call activity to prevent these work activities from entering the proverbial ‘data black hole.’
Joonto has also developed an API marketplace for developers looking for enhanced customization and integration. This allows CRM solutions and platforms such as Salesforce, Microsoft Dynamics, Hub Spot, and Zapier to communicate with Joonto and track call and text activities associated with leads and contacts.
“Joonto not only provides an innovative solution for gaining high user adoption rate for tracking mobile phone metrics but also creates a unique value proposition for companies looking to virtualize and tokenize their leads and contacts’ personal information,” stated Spence Angerbauer, Managing Partner of Venture Slopes, an angel investor in Joonto.
Joonto’s mobile phone cloud platform is available as a free trial from their website at https://joonto.com.