Salt Lake City— It seems as if every day, we’re inundated with news about another meat processor experiencing a massive COVID outbreak. Utah consumers are feeling the pinch as many of their favorite local grocery stores have started limiting the amount of meat they can buy. As a result, shoppers are turning to local farmers and ranchers to help fill in the supply chain gaps.
“In our community of small local farms, everyone is buzzing with news of massive sales increases, up to 1300-percent, ” said Kristin Varela, founder of Kristin’s Farm Stand, a direct-to-consumer sustainable farm just outside of Snowville, UT. “Not only are customers buying protein from us but our pasture-raised eggs and vegetable sales are up as well. When we started in 2018, our target market was primarily health-conscious, educated foodies who specifically sought out our product for health and taste reasons, but we are now also starting to see increased demand from mainstream customers as well.”
Varela continues, “Shoppers are still scarred from the recent toilet paper fiasco. When you translate that supply concern over to food and your ability to feed your family, you have conditions ripe for change. It’s time for a new level of trust and transparency in how and where our food is grown.”
During such vulnerable times, local direct-to-consumer farms in Utah like Kristin’s Farm Stand are making access to safe, fresh, delicious, and nutritionally dense foods both consistently and conveniently for families.
About Kristin’s Farm Stand:
In 2016, Kristin had a nasty scare when her daughter became quite sick with a mystery illness. It became crucial to her daughter’s life to know and trust their food source. Where it came from, was it sprayed with dangerous chemicals, whether it was picked ripe and fresh and how long ago it was harvested were all critical factors to her daughter’s health. After 8 years of learning how to practice organic and regenerative farming, Kristin Varela and her husband Chris Schild, both with successful start-up backgrounds launched a direct-to-consumer regenerative farm concept, raising pasture-raised proteins and safe produce, then delivering incredibly fresh and nutrient-dense produce and pasture-raised proteins straight from their farm direct to customer’s homes. They started in Colorado and have recently expanded into Idaho and Utah, both of which are serviced by their 600-acre regenerative farm sitting on the Idaho/Utah border. Read more here: https://kristins-saltlake.com/about-our-farm
With her last startup, Kristin appeared on The View, CBS The Early Show along with features in The Rachel Ray Show, Good Morning American Online, The Wall Street Journal, USA Today, USA Weekend, Money Magazine, Parenting Magazine, Parents Magazine, NPR and more, along with hundreds of local television, radio and print outlets.