Utah Business

Honoree 22/25

2024 CEOs of the Year | Melanie Robinson

Melanie Robinson | 2024 CEO of the Year

2024 CEOs of the Year | Melanie Robinson


What professional achievements are you most proud of?

Personally, I’m proud of steering WEBB’s transition to an employee-owned company. Our employees will benefit as we grow, and that’s incredibly rewarding as a leader. As a company, I am proud of how we navigated COVID-19 in an industry that was brought to a complete standstill. Our team quickly figured out a new way to help our clients tell their stories and rallied together in an incredibly inspiring way.

Looking back, is there anything you wish you had known when you first became a CEO?

One of the learning curves of being a CEO is figuring out when to push for your own instinctual reaction versus letting your team guide your thinking. I’ve erred on both sides of that balance, and if I could go back and teach myself that skill sooner, it would have saved some heartache.

Connect with Melanie Robinson on LinkedIn.

Savannah Beth Withers Taylor is the assistant editor of Utah Business and a graduate of the editing and publishing program at Brigham Young University. Beth has written content about travel, academics, and mental health for Stowaway magazine, BYU College of Humanities and United Way. She enjoys traveling, reading, eating, and mercilessly defeating loved ones in anything competitive.