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Lulu + Roo partners with Warner Bros for an exclusive Harry Potter collection

American Fork — Children’s fashion brand Lulu + Roo in partnership with Warner Bros. Consumer Products will mark the 20th anniversary of the fan-favorite film Harry Potter and the Sorcerer’s Stone with the launch of a brand-new, Harry Potter™ themed collection. The Harry Potter X Lulu and Roo assortment will include rompers, sleepers, hoodies, dresses, and more ranging from sizes 0-3 to adult with the intention to be fun clothing for the entire family. The collection launch coincides with the business being recognized by MountainWest Capital Network as one of Utah’s Fastest-Growing Companies.

“It’s a tremendous honor to be able to create this new Harry Potter™ inspired clothing line, and we are thrilled to share the magic of the franchise with our loyal Lulu and Roo family across the country,” said Sydni Sorensen, co-founder, and CEO of Lulu and Roo. “Our new collection will be a unique way for parents to pass down the legacy of the Wizarding World to their children with the same high-quality fabrics and stylish design our brand is known for.” 

The Harry Potter™ X Lulu and Roo collection include beautifully curated pieces that can be mixed and matched across styles. They feature everything from Hogwarts house pride stripes, embroidered details, unique Hogwarts house patches, and vibrant house colors. Adding to the magic are hand-drawn prints like the tapestry print and Hedwig™ print. These detailed prints include iconic Wizarding World elements and characters throughout, coming together to make a stunning design. Each piece features a signature embroidery of Harry’s trademark glasses. All items are crafted with custom-milled fabrics that are designed to be soft and durable.

Witches, wizards, and even Muggles can look forward to finding the perfect, comfortable, and stylish clothing just for them. 

The Harry Potter™ X Lulu and Roo collection will be available on October 19th at luluandrooclothing.com. 

Kelsie Foreman is the senior editor of Utah Business.