Utah Business

30 Women to Watch 2024

Crystal Anderson | 30 Women to Watch 2024

30 Women to Watch 2024
Crystal Anderson | Photographed by Beka Price Photography

VP, Enterprise Strategy & Operations; Chief of Staff | MX Technologies, Inc. 


Prior to joining MX, Crystal Anderson spent 16 years at H&R Block. There, she was responsible for the growth and day-to-day operations of H&R Block’s financial services portfolio and led the lending program, which originated $1.8B in loans and deposit products and facilitated $29B in deposits annually. Crystal also designed, built and led H&R Block’s Spruce mobile banking app. She joined MX in 2021 as a VP of product, eventually overseeing the company’s product operations, program management, product design and knowledge management teams. In 2023, Crystal’s role was expanded to include all enterprise strategic planning efforts and enabling operational excellence across the organization. She also chairs the Women’s Initiative Network employee resource group, where her efforts are dedicated to elevating women in the tech industry.

What is your favorite part of your job?

I am driven by improving consumer confidence in financial wellness, which is a deeply rooted need to break the generational cycle of financial stress in my own life. In 2009, my family suffered the tragic loss of my sister by suicide. One of the contributing factors was the severe financial strain she experienced, which I subsequently learned can increase the risk of attempting suicide by 20 times. It was this family tragedy that helped me truly appreciate the impact of my work. My favorite part of my job is our company mission — to empower the world to be financially strong. MX helps me live my purpose, honor my sister and break generational cycles for my family and millions of others. I wholeheartedly believe it saves lives. 

What community projects or charity work are you involved in, and why are they important to you?

Outside of MX, I work to improve the mental, emotional and physical health of underprivileged children. I co-founded and now serve on the board of The Daryl Cronk DASH Foundation, which is dedicated to creating opportunities that build resilience, self-confidence and integrity through the game of baseball. I also helped raise millions for the Children’s Mercy hospital in Kansas City, Kan., as a member of the Red Hot Night board. Additionally, I am dedicated to developing our future business leaders. I served on the advisory board for the Missouri State University Design Thinking Certificate Program, where I partnered with faculty, authors, C-level executives and expert thought leaders in the design thinking space to develop a curriculum that provides firsthand skills and practical knowledge, along with new strategies and innovative methodologies to transform business to a more human-centered approach.

Mekenna is the editor of Utah Business magazine and a graduate of the print journalism program at Utah State University. She has written about business, music and culture for publications like Business Insider, Time Out, SLUG Magazine, Visit Salt Lake and the Standard-Examiner. She loves hiking, thrifting, reading and going on camping trips with her partner in their 1986 Land Cruiser.