BoomStartup announces second pitch competition

Salt Lake City — Utah’s own BoomStartup Accelerator is now accepting applications to its second pitch competition. The PitchUp Two competition is open to all startups looking to improve the future and that have made less than $250,000 in the past year. Over $15,000 in cash and services will be awarded to the competition winners. PitchUp Two is now accepting applications at and entry deadline is August 20, 2021.

The competition is hosted by BoomStartup Accelerator, a leading open accelerator program, that assists entrepreneurs by providing community, expert advice, and funding.

The competition is hosted virtually to encourage participation from around the world. PitchUp Two positively impacts not only the Utah community but the global entrepreneur community by recognizing innovative businesses — regardless of location.

PitchUp Two offers over $7,000 in cash prizes, and more than $8,000 in consulting services, to startups wanting to take their business to the next level. Submissions must be received by August 20, 2021 and the final pitch competition will be broadcasted live on September 3, 2021. Applications can be made here: 

Competition Categories

The competition categories were chosen because they address growth opportunities and where creative innovations and approaches are developing. The top three entries for each category will compete in a live pitch where several judges will choose the category winner. 

One lucky finalist will be selected as the Popular Vote by the audience, and will receive an additional cash prize. Another finalist will receive the STRT Community Uplift Award, a nod to the participant with the greatest community impact. 

Businesses entering the competition must choose the category that best suits their intention.

IMPACT – innovations benefiting the underserved or endangered, albeit communities, concepts, environment.

HEALTH AND WELLNESS – innovations improving living conditions, health, wellness, or happiness. 

PRODUCTIVITY – innovations enhancing the future of work, business, or commerce.

EDUCATION – innovations enhancing knowledge sharing, academics, or teaching experiences.

ENERGY – innovations reducing climate impact, creating efficiencies, or providing new forms of power.

HUMANITY – innovations strengthening culture, connections, community, or policy.

FINANCIAL – innovations providing capital management, accessibility, or security.

“PitchUp Two promises to be a fantastic program because it celebrates entrepreneurs who face great challenges and are passionate about developing impressive outcomes,” says Tara Spalding, Managing Director at BoomStartup Accelerator. “We encourage anyone to apply, regardless of the business maturity or revenue because this is a great way to think about your innovation as a business.”

Event Sponsors Bring Strong Support

PitchUp Two is sponsored by Assure, Stoel Rives, Now CFO, Outcode, STRT, and Rehabilitation Health.

Assure is hosting the final event and is funding the prize money giveaway for each category winner. Katie Neilson, Assure CRO and Co-Founder believes that BoomStartup’s PitchUp is a beneficial step in business formation. “As BoomStartup’s parent company, Assure is excited to support founders from anywhere in the world who have the passion, vision, and desire to make a great impact upon our society.” 

“Rehabilitation Health is excited to participate as a sponsor for PitchUp Two as this competition is a great way to recognize early-stage founders in a variety of industries and provide the opportunity to share their message and ambitions with the world,” says Jeramy Lund, Rehabilitation Health Co-Founder. Rehabilitation Health is offering $5,000 in services and consultation to the winner of the Health and Wellness category.

“Stoel Rives has been a strong supporter of the PitchUp competition, and I look forward to PitchUp Two because this program highlights important areas of entrepreneurism that betters communities and rewards forward-thinking entrepreneurs with cash, services, and recognition.” says Marc Rasich, partner at Stoel Rives LLP, who is awarding service to the winner of the Humanities category.

Shaykayla Smith, Community and Marketing Lead at STRT believes that the mission to strengthen communities start with creative ideas, “Our mission is to unleash the potential for people to create the future and PitchUp competition emphasizes just that! We look forward to choosing the winner for the STRT Community Uplift Award out of every category finalists and provide them with extra support and cash for them to pursue their dream.

About BoomStartup Accelerator

Launched in 2010, BoomStartup is an open accelerator program for entrepreneurs seeking community, expert advice, and funding that takes businesses to the next level. Based in Salt Lake City, Utah, BoomStartup offers programs to any founder located in the world through an online platform, virtual curriculum, and funding events. BoomStartup is wholly owned by Assure, the industry leader in structuring Special Purpose Vehicles. BoomStartup and Assure work together to help startups realize their potential and become excellent investment opportunities and have helped startups raise over $55M in capital. For more information visit

About Assure

Assure is the pioneering, industry-leading provider of comprehensive structuring and administrative services for the syndicate and venture investment community. The company offers professional, high-quality services and innovative software that streamlines setting up, closing, and managing back-office fund administration for angel and private asset investing via Special Purpose Vehicles (SPV’s). Assure’s experience and volume significantly outpaces other fund administrators. Its approach, which allows clients to structure and close deals faster, cheaper, and with more transparency, helped pave the way for the ascendance of the “super angels,” and micro VCs. 
The company has worked with more than 1,300 clients, including AngelList, EquityZen, Republic, Equity Bee, Tribeca Angels, and Launch, structuring and closing more than 6,600 deals with over $7.4 billion in assets under administration. Assure offers a full suite of services including special purpose vehicle administration, fund accounting, and fund taxes, Exempt Reporting Advisor (ERA) services, KYC/AML services, 506(c) accreditation, and bookkeeping. For more information about Assure, visit