Lehi — PCF Insurance Services (PCF), one of the top 20 US insurance brokerage firms, announced the acquisition of Florida-based insurance broker Apple Insurance and Financial Services. 

Apple Insurance is a well-known individual health and Medicare insurance agency based in Ft. Lauderdale, Florida, offering access to Florida Blue, a top carrier in the space.

“Apple Insurance is a thriving, high-growth agency,” says Peter C. Foy, chairman, founder, and CEO of PCF Insurance Services. “With their proven model for growth and continued value creation, Apple Insurance gives PCF a strong foothold in one of the most competitive individual health care markets in the U.S.”

PCF Insurance selects Agency Partners who believe in the PCF Insurance business strategy, have proven success in their industry, and are looking to grow beyond their current capacity. Apple Insurance’s focus on strategic, national growth and collaboration aligns with PCF Insurance’s rapidly expanding portfolio of Agency Partners. 

“Apple Insurance is a one-stop shop for insurance in the South Florida market with a diverse portfolio of insurance projects,” says Rick Jultak, principal at Apple Insurance. “With PCF, we have a clear path to creating valuable strategic partners with other top-tier insurance agencies throughout the country.”

The terms of the deal were not disclosed.

In 2022, PCF Insurance has completed or has under the letter of intent 104 acquisitions, continuing its industry-leading M&A pace. PCF’s well-diversified revenue stream continues to enable its strategic investments in technology and infrastructure build-outs to support its significant network expansion.