Sadie Bowler is the co-founder and CEO of SadieB Personal Care. She has been chasing her passion for hairstyling from the age of 10. She built a successful Instagram following by middle school and was styling for weddings and photoshoots by high school. She launched SadieB as a freshman in the University of Utah’s Lassonde Founders program. SadieB merges her passion for professional quality hair products with her passion for addressing the mental health crisis of teen girls in America. The brand’s uplifting messaging flips the script on beauty messaging, prioritizing activities, aspirations and mental hygiene over physical beauty.