Dr. Chelsea Shields has dual-PhDs in biological and cultural anthropology from Boston University, where she studied the evolution and elicitation of placebo effects. She uses this background to help brands, speakers and healthcare workers increase the techniques proven to benefit their customers, audiences and patients. Dr. Shields owns Brandthropologie Agency, a research-based performance branding company that has worked with clients such as Lafayette 148, Clea du Pea Beaute and Isagenix. Dr. Shields is a TED fellow, a 4x TED speaker and a TED speaking coach.