Salt Lake City (May 11, 2021) – Simplicity Cocktails today announced the debut of its new premium canned vodka and bourbon line-up featuring innovative resealable cans – marking its entrance into the spirits market and the first in the U.S. to use resealable cans for canned spirits.

Both spirits are available in Simplicity’s sleek 355ml, 12-ounce can and equipped with the resealable lid for ultimate on-the-go functionality. The unique lid improves other outdated resealable cans, with an easy lift and slide back lid that allows for a smooth pour, to then reseal, making it the perfect addition for any active lifestyle. Two 12-ounce cans are equivalent to just over a standard fifth of spirits and eliminate the burdensome glass packaging and the often-added step of pouring the spirits into a flask for transport.

Simplicity’s new premium vodka is made with Idaho potatoes for its superior flavor, texture, and versatility which leads to crisp and clean cocktails along with a smooth standalone taste. Starting with premium potato neutral spirits distilled to 95% ABV in Idaho, Simplicity proofs the distillate to 40% ABV at its lab in Salt Lake City.

Simplicity’s premium bourbon is made with authentic American bourbon distilled in North Carolina and packaged in resealable cans at Simplicity’s lab. At 59% ABV, the bourbon is a bold spirit with subtle hints of sweetness that can be sipped or mixed in any setting.

“The Simplicity Cocktails team is excited to introduce our new first-of-a-kind vodka and bourbon lines to our collection,” said Chris Weed, Co-Founder of Simplicity Cocktails.  “As the weather heats up, so will all the outdoor adventures. These elite spirits married with our innovative resealable cans will add a refreshing reward to all the Utah action this summer.”

In 2018, Simplicity Cocktails’ founders Chris Weed and Chad Linville had a vision of bringing ready-to-drink, premium canned cocktails to Utah’s vibrant and active culture, and launched Utah’s first canned cocktail company. In just over three years, the company has grown to 11 canned cocktails and two canned premium spirits. The new vodka and bourbon products are available just in time for Memorial Day and are perfect for any activity from hiking and camping, to boating and concert-going.

The new bourbon and vodka lines are first available for purchase at Simplicity’s storefront, located at 3679 W. 1987 S., in Salt Lake City, and may be available throughout state liquor stores by the end of the year.

For more information, visit drinksimplicity.com. Follow Simplicity Cocktails on Facebook and Instagram @drinksimplicity. Must be 21+to follow.

ABOUT SIMPLICITY COCKTAILS

Simplicity Cocktails’ founders Chris Weed and Chad Linville had a vision of bringing ready-to-drink premium canned cocktails to Utah’s vibrant and active culture, and after several years of research and development that spanned the globe, they launched Utah’s first canned cocktail company. Simplicity Cocktails features 11 ready-to-drink canned craft cocktails, including a premium Moscow Mule, Bourbon Mule, Gin & Tonic, Gin Ricky, Vodka Soda, Vodkarita and Cadillac Margarita – all malt free, gluten-free and made with only the finest spirits and ingredients. In addition to its cocktails, it offers both a premium potato vodka and an American bourbon, in a unique resealable can for the ultimate on-the-go functionality. Simplicity Cocktails are perfect for any activity from hiking and camping, to boating and concert-going. For more information, visit drinksimplicity.com.