30 Women to Watch

Liz expertly guided BYU’s transition to the Big 12 Power Conference in 2023 while maintaining competitive excellence. Her national influence extends through service on prestigious committees, including the NCAA Common Ground Leadership Team, where she bridges divides between faith-based and LGBTQ+ communities.

The advice I would give is simple: You’re never too old, and it’s never too late to pursue your goals and dreams. Throughout their lives, girls and women face many challenges that affect both their personal and professional worlds. These obstacles, as varied and daunting as they may be, should neither stop our progress nor define us.

Through The Policy Project, Emily worked to successfully eliminate the sales tax on menstrual products in the state and helped pass House Bill 162, which requires local school boards and charter school governing boards to provide period products the restrooms of school facilities.

I am a part of an industry that celebrates the balance of professional growth and personal priorities. We are collectively building communities that current generations are proud of and that future generations want to return to. I’ve collaborated with entrepreneurs and leaders in all corners of the state, and because of where we live, many meetings have taken place from the seat of a mountain bike or on a ski slope!

Tiffeny Yen-Louie guides Utah’s global engagement as CMO and key advisor to the CEO at World Trade Center Utah. Orchestrating the organization’s entire promotional strategy, her comprehensive responsibilities span marketing, member services, international missions and diplomacy — connecting Utah businesses with global opportunities in close collaboration with the Governor’s office.

The objective of the RISE Culinary Institute is to help refugee and low-income immigrant women successfully acquire no-cost culinary skills and employment that fosters economic autonomy and upward mobility. We are aiming for a graduation rate and living-wage job placement rate of 100 percent.

My late twin brother, Cameron Russell Williams, is my inspiration. Cameron was a dreamer and pursued life with bold, wild passion. He was a person who played on the edge and pushed boundaries. He connected people and always sought to uplift himself and others. He lived a life that continues to inspire many, and he dreamed dreams that transcended his lifetime.

Ask for advice. Most people get where they are with the help of a community and are eager to give back. When we started Known Medicine, we cold-emailed over thirty founders for advice on a specific topic they were experts on. We got critical feedback before making company-changing decisions, learned how to look at our business the way investors would and built a network of people who could vouch for our idea and us as founders.

Embrace your unique perspective. The technology industry, while evolving, can still feel like uncharted territory for many women. Your perspective brings diversity of thought, creativity and innovation to the table. Be bold and assertive. Speak up in meetings, present your ideas confidently and don’t be deterred by setbacks. Boldness isn’t about being aggressive; it’s about being clear, direct and unapologetic for your ambitions and contributions.