Visit Salt Lake Announces Convention Bookings
Salt Lake City— Visit Salt Lake booked 51 meetings, athletic events and conventions were booked during the second quarter of 2019. These events will collectively attract more than 218,000 attendees who will spend approximately $202 million* while visiting our community. The largest of these include:
FOCUS is a Colorado-based Catholic collegiate outreach program whose mission is to share the hope and joy of the gospel with college and university students. Salt Lake competed with San Antonio to secure the FOCUS SEEK event which will attract more than 15,000 attendees and who’ll spend nearly $14 million while in our community. SEEK is being held at the Salt Palace Convention Center during December 30, 2021—January 3, 2022. Chris Peterson managed this project for Visit Salt Lake.
Pediatric Academic Societies considered Seattle, Anaheim and San Francisco before finally selecting Salt Lake for the world’s largest and most prestigious pediatric research meeting in 2028. It will feature the latest advancements in child health research that addresses today’s most pressing issues in pediatrics. This international gathering will bring together approximately 8,400 pediatric researchers, leaders in pediatric academics, clinical care providers and community practitioners. The meeting will feature over 4,000 scientific presentations in the Salt Palace Convention Center. The attendees will spend nearly $8 million while in Salt Lake. Sally O’Neill managed this project for Visit Salt Lake.
The Western Hunting & Conservation Expo is returning to the Salt Palace Convention Center during February 2021. WH&CE is an annual outdoor lifestyle show combining hunting-related expositions with a joint national convention between two major North American wildlife conservation organizations: the Mule Deer Foundation and Sportsmen for Fish & Wildlife. The attendees are able to shop for hunting and outdoor products, book guide services and buy or draw hunting tags. Over 50,000 people attend the Expo annually. The approximately 8,000 attendees from beyond the Wasatch Front will spend $7.5 million while in our community. Todd Ness managed this project for Visit Salt Lake.
The RootsTech Conference is believed to be the world’s largest family-history technology conference, expected to attract an estimated 27,000 attendees to the Salt Palace Convention Center in February of 2020. The RootsTech Conference enables people of all ages to learn, discover, share and celebrate their family connections across generations through technology. The out-of-area attendees are expected to spend $25 million while in Salt Lake. Diane Utley managed this project for Visit Salt Lake.
Jam On It selected the Mountain America Expo Center for its three basketball events (the Memorial Showdown, Big Mountain Jam and Rocky Mountain Showcase) during May and June of 2019. Collectively, these three events attracted nearly 19,000 athletes, coaches and family members who will stayed primarily at hotels in the Sandy City area. Clay Partain managed these projects for Visit Salt Lake.
Vasayo is a Utah-based company that produces and sells healthcare products through a direct-sell model. Vasayo’s 2019 International Convention was held in June at the Salt Palace Convention Center. The event attracted 1,500 attendees who spent nearly $1.5 million while in our community. Diane Utley managed this project for Visit Salt Lake.
Educational Testing Services is a New Jersey-based nonprofit organization that works with education institutions, businesses and governments to conduct research and develop assessment programs. One of the programs, the Advanced Placement Readings, is returning to Salt Lake in 2021. During June 1-8 of that year, 3,300 certified educators will gather in the Salt Palace Convention Center to grade high school students’ tests in a variety of subjects that may provide them with advanced collegiate placement. These attendees will spend $3.1 million while in Salt Lake. Cannon Tarbet and our East Coast-based team member Karen Staples managed this project for Visit Salt Lake.
USA BMX is the National Governing Body for the sport of BMX. They selected Salt Lake’s Rad Canyon BMX facility over numerous other western destinations to host a qualifying event for the 2020 Olympic Games. More than 2,000 athletes, officials and sponsors will attend this competition and, while in town, they will spend $2.1 million. Visit Salt Lake’s Clay Partain worked with the Utah Sports Commission and the Salt Lake County’s Rad Canyon BMX staff to secure this event.
Yoli is holding its 2019 Annual Meeting in August at the Mountain American Expo Center. The event will attract nearly 1,600 attendees who will spend $1.5 million in the Sandy City area. Yoli is a Utah-based company that produces and sells healthcare products. Diane Utley managed this project for Visit Salt Lake.
The 2019 High School Rugby National Championships brought elite high schools and U-18 club teams to Salt Lake in May. Both boys’ and girls’ teams competed at the Regional Athletic Complex over three days for the national titles. The 4,000 athletes, family members, coaches and officials who attended this event spent approximately $3.7 million while in Salt Lake. Working with Utah Youth Rugby’s Owen Powers, Chris Robinson managed this project for Visit Salt Lake.
Legends Lacrosse selected Salt Lake for its 2019 Western Invitational tournament. This event attracted nearly 6,000 athletes, coaches and family members who spent $5.6 million during the July 9-11 tournament. The competition took place at the Regional Athletic Complex. With support from the Utah Sports Commission, Clay Partain managed this project for Visit Salt Lake.
American Association of Airport Executives is an Alexandria, Virginia-based professional organization representing 850 airports and hundreds of companies and organizations that support airports. Our community was selected to host AAAE’s Planning, Design and Construction Symposium in large part due to the massive renovation project underway at the Salt Lake City International Airport. Approximately 1,200 people are attending this symposium at the Salt Palace Convention Center in February of 2021. While in Salt Lake, these attendees will spend over $1 million. Cannon Tarbet handled this project for Visit Salt Lake.
SendOutCards is a Utah-based company that produces and sells custom greeting cards. Salt Lake was selected over Anaheim and Las Vegas to host the company’s 2019 Annual Convention, when nearly 1,900 attendees are expected to convene in the Salt Palace Convention Center and spend $1.8 million while in town this August. Diane Utley managed this project for Visit Salt Lake.
Visit Salt Lake thanks all of our partners in the hospitality community of Salt Lake, Salt Lake County and SMG, the management entity for the Salt Palace Convention Center and the Mountain America Expo Center, for their significant role in the process of securing all of this future business for our destination.
** Total visitor spending figures are based on surveys of convention delegates conducted by the Kem C. Gardner Policy Institute at the University of Utah. Surveys conducted by the Kem C. Gardner Policy Institute over the last five years indicate the average delegate spends $933 while attending a convention in Salt Lake.