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Visit Salt Lake Announces Third Quarter Booking Results

Salt Lake City—Visit Salt Lake is pleased to announce 34 meetings, athletic events and conventions were booked during the third quarter of 2019. These events will collectively attract over 110,500 attendees who will occupy 215,600 hotel room nights and spend more than $103 million while visiting our community. The largest of these include:

Qualtrics, a Utah-based company that develops subscription software for collecting and analyzing data. The company has selected Salt Lake for their X4 Summit that will take place in the Salt Palace Convention Center in March 2020. The anticipated 9,200 attendees will learn how to utilize Qualtrics’ technology to enhance customer experience, improve products, strengthen their respective brands and cultivate a more robust company culture. These visitors will spend nearly $8.6 million during the four-day summit while in our community. Diane Utley managed this project for Visit Salt Lake

Academy of Osseointegration, the premiere international association for professionals involved in implant dentistry. After five unsuccessful bids over a 20-year period, Salt Lake edged out Denver and Dallas to secure the association’s annual meeting in March of 2025. More than 3,200 professionals will attend the event at the Salt Palace Convention Center and, while here, will collectively spend more than $3 million. Sally O’Neill and Chicago-based Jeff Gassaway handled this project for Visit Salt Lake.

USA Weightlifting is holding its 2019 Western Open Finals at the Salt Palace Convention Center this December. This competition will attract more than 2,800 competitors and fans who will collectively spend $2.6 million while in Salt Lake. Clay Partain handled this project for Visit Salt Lake.

Melaleuca, the Wellness Company, is an Idaho-based entity that produces and sells nutritional, personal care and household products. Melaleuca has elected to hold its 2020 National Convention in the Salt Palace Convention Center. The anticipated 6,500 attendees will spend more than $6 million while in our community. Todd Ness handled this project for Visit Salt Lake.

Python Software Foundation selected Salt Lake after conducting a national search for both its 2022 and 2023 PyCon users’ group conferences. Nearly 3,500 intermediate and advanced users of the Python program language are expected to attend each meeting, resulting in direct spending of $3.3 million each year. Chris Peterson handled this project for Visit Salt Lake.

DOMO, a Utah-based tech company that develops fully mobile, cloud-based operating systems used by corporations such as Amazon, American Express, eBay, Facebook, Google, and SAP. Nearly 3,200 people will visit Salt Lake to attend Domopalooza in March 2020. While here, they will network with fellow IT professionals, receive hands-on training and spend $3 million at Salt Lake’s hotels, restaurants, nightspots and retail outlets. Diane Utley handled this project for Salt Lake.

Young Living Essential Oils is a Utah-based company that produces and sells essential oils and other related products. The company’s annual convention is returning to Salt Lake in June 2020 with approximately 26,500 attendees. These visitors will spend $24.6 million while in the community during their three-day conference. Todd Ness handled this project for Visit Salt Lake.

USA Ultimate selected Salt Lake over Denver to host its 2019 Northwest Cup Regional Championship. This 2,300-person competition took place in September at Salt Lake City’s Regional Athletic Complex. While in our community, these competitors, fans, and officials spent $2.1 million. Working in conjunction with the Utah Sports Commission, Clay Partain handled this project for Visit Salt Lake.

Two corporations, both wishing to remain confidential, selected Salt Lake for their respective annual conventions. Both selected our destination from a search of all major western U.S. cities. The first arrives in May 2021 and will attract 3,600 attendees who will spend $3.4 million; the second arrives in August 2022 and is expected to attract 7,100 attendees who will collectively spend $6.6 million. Both groups will utilize the Salt Palace Convention Center and were handled by Todd Ness.

An association wishing to remain confidential has selected Salt Lake over San Antonio, Las Vegas and Indianapolis for its convention which will be held in November 2023. The anticipated 3,100 attendees will convene in the Salt Palace and, while here, will spend $2.9 million. Sally O’Neill and Chicago-based Jeff Gassaway handled this project for Visit Salt Lake.

Visit Salt Lake thanks all of our partners in the hospitality community of Salt Lake, Salt Lake County and SMG, the management entity for the Salt Palace Convention Center and the Mountain America Expo Center, for their significant role in the process of securing all of this future business for our destination.  

** Total visitor spending figures are based on surveys of convention delegates conducted by the Kem C. Gardner Policy Institute at the University of Utah. Surveys conducted by the Kem C. Gardner Policy Institute over the last five years indicate the average delegate spends $933 while attending a convention in Salt Lake.

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