Provo — In 2021, Relic added a 10th podcast to the Destination Marketing Podcast Network: Unexpected Adventures in North Alabama. From hiking to museum tours, North Alabama visitors are often surprised by the unique attractions in the area. Relic also recently created a new website for the network: thedmpn.com. The website has podcasts for destination marketers as well as travelers looking for their next adventure. 

According to Edison 2021 research, 41 percent of the US population has listened to a podcast in the last month. That number continues to grow as audiences turn to passive media consumption. As podcasts continue to rise in popularity, businesses need to pay attention to the benefits of starting a podcast. 

Podcasts are especially growing in the tourism industry. Destination marketers are discovering new, under-utilized ways to reach potential visitors. Relic Agency is impacting tourism by producing the largest podcast network in the industry. 

Destination marketers co-host with Relic employees on the podcasts, sharing insider tips about the area. Podcast listeners can learn about destination events in real-time. The area becomes familiar through a podcast, encouraging visitors to explore more. 

Destinations and businesses looking to start their own podcast can learn more on thedmpn.com. Discover other destinations that have started podcasts and have seen great success. You can also start planning your next adventure to Texas, South Carolina, and beyond! The Destination Marketing Podcast is the ultimate guide to destination marketing. Other podcasts for marketers in the network include the Influencer Marketing for Destinations Podcast, Tourism Media Mayhem, The Travel Vertical, and Architects of Destination Advocacy. 

About Relic 

Relic is a full-service and award-winning advertising agency offering creative, digital, marketing, and public relations services to tourism clients throughout the country. Relic has developed and executed successful integrated marketing campaigns for organizations in tourism. For more information visit www.relicagency.com.

About Destination Marketing Podcast Network The Destination Marketing Podcast Network is designed to help destination marketers and visitors make the most of their destination experiences. Created by industry leader and Destination Marketing Podcast host Adam Stoker, the network is full of destination marketing tips and tricks as well as insights into specific tourism destinations. For more information or to listen to the podcasts, visit www.thedmpn.com.