Rachel Nilsson: Forty Under 40

Congratulations to Rachel Nilsson, founder and chief executive officer at RAGS. She was named one of Utah Business’ 2018 Forty Under 40 honorees.

Rachel Nilsson, RAGS - Utah Business 2018 Forty Under 40

Rachel Nilsson says she took the plunge into entrepreneurship in order to bring a little extra money into her family. She had always loved fashion and saw a market need for kids clothing that was fashionable, unique and, most importantly, functional. Now, her company, RAGS, has been featured in Vogue, was named one of the “Top 15 Coolest Kids Brands in America” by the Huffington Post, and was voted one of the top 10 pitches of the season on Shark Tank.

“I have always been a competitor,” Nilsson says. “I love a good adrenaline rush and something that challenges me. It is in my blood. I played soccer all the way up into college and was always a thrill seeker. As you get older and have kids, it is sometimes hard to find those outlets. Being an entrepreneur and business owner is the next best thing.”

COMMUNITY INVOLVEMENT: Utah Community Action helps low-income individuals and families overcome barriers to self-sufficiency. “They teach self reliance and empowerment,” explains Nilsson. “We heard about this cause and also heard that while they are teaching the parents, the kids need something to play with! So we donated hundreds of toys to their facilities.”