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Lindon-based Opiniion Raises $1.5M

Lindon— Customer review and online reputation management company Opiniion today announced it has raised a $1.5 million Series Seed II round led by RET Ventures, an early stage venture fund representing the largest network of multifamily units in North America. The new capital will help Opiniion increase its overall headcount and salesforce while accelerating product development and growth in the multifamily property management sector.

“Opiniion’s best-in-class software enables property managers to unlock the true value of their resident data, attract new residents, and make strategic business decisions that drive the bottom line,” said John Helm, Managing Director, RET Ventures. “The company has already established itself as a frontrunner in the growing online reputation management space and has demonstrated success with multifamily organizations representing over 270,000 units. We look forward to its continued growth as a game-changing platform for the multifamily sector.”

According to J Turner Research, 75 percent of residents look at ratings and reviews multiple times during their apartment search. Still, many multifamily owners and operators don’t proactively manage their online reputation, missing out on a key market opportunity. The Opiniion platform automates and optimizes the collection of real-time reviews to make this process simple and easy to manage.

“Opiniion has been a big benefit to our multifamily assets,” said Jennie O’Leary Madsen, Apartment Management Consultants Vice President of Operations, AZ, NV, and UT. “The solicited reviews have not only boost our online reputation but also help us retrieve feedback from current and former residents to identify areas we are succeeding and where our team needs to place more focus. The survey platform is easy to use for both the site team and reviewers and having the review request come from a third party has helped increase engagement from residents. I would recommend Opiniion to anyone looking to boost their online review ratings.”

Opiniion’s flagship solution integrates with the industry’s top customer relationship management (CRM) systems including Entrata, RealPage and others. It provides ‘in-the-moment’ feedback, helping properties generate more positive online reviews, capture meaningful resident experience data, and make data-driven decisions to improve resident experience and increase revenue.

“Online reviews are read by almost all potential residents before finalizing a purchasing decision, making them one of the most influential assets a multifamily organization has in its growth arsenal,” said Opiniion CEO Justin Bingham. “As we look to expand our footprint in the multifamily property market, the unparalleled expertise of RET Ventures will take us to the next level in our mission to help users extract and act upon their data to enhance resident experience and amplify their value to future residents.”

About Opiniion, Inc. 
Opiniion is an automated tool for businesses to collect authentic real-time feedback from customers. Opiniion helps businesses get more online reviews while also helping business understand more meaningful data around the customer experience through analytics. For more information, please visit www.opiniion.com.

About RET Ventures

RET Ventures is the first industry-backed early stage venture fund focused on helping build cutting-edge real estate technology companies for the multifamily industry. The Firm connects the smartest rent tech solutions with the largest network of multifamily and single-family rental units in North America. RET Ventures works with high quality entrepreneurs to rapidly scale their businesses by leveraging the knowledge and expertise of its team and limited partners, who own close to one million units. In turn, these owners receive early access and insight into the most effective technology solutions. For more information, please visit www.ret.vc.

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