Silicon Slopes—Domo announced that Japan Airlines Co., Ltd. (JAL) has chosen Domo to help maximize and optimize the value of business data in real-time, as well as improve brand awareness and marketing ROI.
Founded in 1951, JAL is the second largest airline in Japan and employs more than 11,000 people worldwide. JAL decision makers found it challenging to understand the impact of its brand marketing activities across a variety of data sources including Twitter, Facebook, Instagram and multiple social listening tools. Integrating reports from all of these disparate channels was an immense undertaking, as an inordinate amount of time was spent on manual data aggregation and accuracy review, preventing JAL from understanding and capitalizing on its business data in real-time.
With Domo, JAL plans to optimize the impact by measuring the ROI of its social marketing activities. By integrating all data sources, and automating data integration, JAL will give business decision makers the ability to visualize the key performance indicators (KPIs) of social marketing campaigns and identify the effective ones. As a cloud-based solution, Domo will enable all users with a fully customizable platform that enables them with the real-time, relevant data they need to make decisions that improve business performance and results.
“Domo is the best solution that understands our needs, and that meets the changing needs of our business. It brings efficiency and flexibility to execute our mission,” said Toshio Yamana, director, Web Communication Group at JAL. “We are excited to use Domo to find the insights that we need to maximize the ROI of our social marketing activities.”