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Francisco Terreros Loves A Good Marketing Campaign

“I started my career as an intern for the 2002 Olympic Winter Games,” says Francisco Terreros, when asked where he was first exposed to sports marketing. “I’ve always been drawn to the creativity and excitement around a good marketing campaign. Those ‘aha’ moments are really exciting.” Since working with the Olympics, Mr. Terreros has continued to work with various professional sports teams, brands, and agencies. He even founded his own sports and entertainment agency in 2012, Os Group, representing soccer players around the world. Now, as chief marketing officer at SBX Group, he oversees the firm’s marketing and PR departments, as well as managing all of the agency’s soccer professionals. And in 2018, he led the firm from ideation to execution of an extremely successful rebrand. Since the rebrand, SBX Group has increased its revenue by 47 percent, acquired prolific new clients, and has seen immediate success in its seamless transition. “In the sports industry, the biggest challenge is competing against giant firms,” Mr. Terreros says. But he’s determined to continue to disrupt the notion that only big agencies can be successful. “My daily motivation is knowing that we, a midsize shop, can do a better job than giant firms.”

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