Centerville — Faktory, a full-service creative agency with talent represented from coast-to-coast, announces the beginning of its partnership with home furnishings giant RC Willey. Faktory was awarded the contract among a selection of several agencies in the western US as the result of a request for proposal commissioned by RC Willey. Initial assignments include a new brand campaign consisting of videos and other content set to launch in January 2023.  In addition, Faktory will help RC Willey with brand research, brand development, and employee training.  

With offices in Centerville and Denver, CO, Faktory was notified they won the contract after the RC  Willey selection committee evaluated several agency candidates based on previous experience, a  clear understanding of the RC Willey brand, creativity to elevate messaging, and projected cost.  

“We’re honored to have been selected to represent RC Willey, a long-tenured and beloved brand by so many,” says Bryant Marcum, CEO and Partner at Faktory. “I’m extremely proud of our creative team. We came to the table with three distinct concepts with one rising to the top. We’re now building out that selection and are excited to kick off the production of this  campaign as just the beginning of a strong, long-lasting partnership.”  

Work has commenced on the initial scope of work which includes creative content development,  research, branding, and consulting. Faktory’s new content will go in-market beginning, January of  2023.  

“Connecting with our customers in meaningful ways furthers our commitment to help them make their home their way,” says Jeff Child, President, RC Willey. “It’s imperative that our brand and our marketing efforts evolve, and that they resonate with the individuals and families we serve. We are  confident that Faktory is the partner that can help us do that. We look forward to a long and fruitful  relationship.”  

Beyond Faktory’s years of experience in retail, the 25-person firm boasts 17 years of expertise in healthcare, credit unions, and public utilities. Faktory has represented notable brands, including  Centura Health, Dominion Energy, Intermountain Healthcare, Cyprus Credit Union, Thunder Biotech, Primary Children’s Hospital, America First Credit Union, and Ken Garff Automotive, among others. Faktory is led by long-term agency partners, Bryant Marcum and Richard Oliver.