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Author: Nick Sorenson

Nick is a repeat entrepreneur and he loves solving important customer problems, particularly when they have global reach and significant industry tailwinds. Prior to Whistic, Nick co-founded a SaaS platform at the intersection of the healthcare and financial services markets, which served thousands of customers, automating archaic workflows for providers and helping patients obtain access to treatment. After five years of growth, the company had a successful exit to a leading fintech marketplace. Nick’s first startup adventure began during his senior year at the Marriott School of Business at Brigham Young University, when he served as a member of the founding management team at a startup responsible for pioneering a new category within the outdoor gear and apparel industry. If you’re an outdoor enthusiast, it’s likely you’ve used one of these products on your latest expedition. Nick lives in Utah with his wife and four young children. On a typical weekend, you can find them enjoying time together in the beautiful mountains, lakes and trails near their home.

In the first edition of the C-Suite series, Nick Sorenson shares how