Nichole Farley specializes in the development and execution of economic strategies for tourism and downtown business organizations. With Visit Salt Lake, she is working with lodging partners and elected officials to secure adequate funding to keep Salt Lake County top of mind for meetings and leisure visitors, ensuring our hospitality businesses have a well-trained & educated workforce, and elevating the message that Salt Lake County is inclusive and accessible for all our visitors. Ms. Farley earned a bachelor’s degree from California State University, Chico in Agriculture Business with a minor in Recreation Administration and did post-graduate studies of Communication with an emphasis in Travel and Tourism at California State University, Fullerton.