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Author: McKinnley Matson

McKinnley is a senior PR executive with experience in media relations, crisis communications, and strategic planning for consumer and enterprise brands. She enjoys helping startups feel big (and big brands think like startups) by leveraging data, customer stories, and executive industry expertise to tell compelling media stories.

Building and growing a business came with a laundry list of important

Whenever I describe what public relations is to someone, they often respond,