James Thornton is chairman and CEO of Tafi and Daz 3D. He has steered the company to become a leading player in NFTs, Web3, the metaverse, and advanced 3D avatar technology. Based in Salt Lake City and Vancouver, Canada, the company has collaborated with trendsetting organizations to launch NFT and Web3 content including Coca-Cola, Champion, Warner Brothers/Batman, among others. James was named a 2022 CEO of the Year by Utah Business and has an M.B.A. from the University of Notre Dame - Mendoza College of Business.