With a background in marketing and brand growth, Jodi first started her entrepreneurial career when she launched a braided merino wool blanket brand that grew quickly and was picked up by a luxury department store within the first year. She eventually sold the company and spent some time advising and consulting companies in developing and growing their brand by creating a social footprint. Jodi realized at a young age that the outdoors provide an almost therapeutic-like experience. From skiing in the winter to hiking and mountain biking in the summer with her husband, Mike, and their two children, she was aware of the constant smile on her face while being in the mountains. And when Jodi and Women's Epic co-founder, Ashlee Hinds, began conversations about creating a trail race—it felt like a natural transition. When Jodi and Ashlee realized how many women in Utah have never had the opportunity to summit a mountain or experience what the trails have to offer, they not only saw a business opportunity but have since dedicated their time to providing an environment where women can climb a mountain together at the numerous Women’s Epic trail race events held each summer in Utah. Jodi believes that as we get older, there are fewer and fewer opportunities to step outside of your comfort zone and unlock your potential. Women’s Epic is one of those rare opportunities that give you a chance to discover it. She is most proud that through Women’s Epic, she has been able to create an environment where women can summit a mountain while challenging their inner badass.
How Jodi Horton co-founded the Women’s Epic race
And challenged women to leave their comfort zone behind.