Heidi Dunfield is the Co-Owner of the Fear Factory, Utah's most popular and only haunted, haunted house. In her role at the Fear Factory she is responsible for the day-to-day operations and for establishing the vision and direction of the company. Since opening in 2011, the Fear Factory has been named one of the scariest haunted houses in America by the Travel Channel and one of the scariest haunted houses in the world by BuzzFeed, USA Today and Parade Magazine.