UB Insider #49: Customer Engagement as a Marketing Strategy UB Insider #49: Customer Engagement as a Marketing Strategy
UB Insider #49: Customer Engagement as a Marketing Strategy

Larry H. Miller Sports and Entertainment recently announced a partnership with Lehi-based Qzzr to boost fan engagement online across multiple companies and platforms. Owen Fuller, president of Qzzr, talks about why companies are putting a priority on increasing engagement, and why they’re working it into their marketing strategies.