Congratulations to Sundance Mountain Resort and Penna Powers on being honored for their Digital Campaign at Utah Business’ 2017 “Sales & Marketer of the Year (SAMY)” honorees.
When Sundance launched its digital marketing campaign in the fall of 2015, its goal was to expand brand recognition for the storied resort and increase lodging sales by 6 percent. Working with Penna Powers, the resort developed a series of “Create Your Story” videos that convey some of the iconic stories about Sundance, from actor and director Robert Redford discovering Mount Timpanogos and deciding to “put a stake in the ground” there to U.S. Ski Team member Steven Nyman finding his passion for skiing on its slopes. As the campaign materials state, “Sundance Mountain Resort is a ski resort that inspires stories—of wilderness, and snow, and the Wild West, and all the ways this secluded Utah ski area has left indelible impressions on our hearts.”
Read more about Sundance Mountain Resort, Penna Powers and the other 2017 SAMY Award honorees.