Salt Lake City – In September of 2015, Ski Utah announced its partnership with Protect Our Winters in efforts to raise local and national awareness around the cause of environmental responsibility. In continuation of these efforts, Ski Utah, Protect Our Winters and SNOCRU with support from Alta, Snowbird, Powder Mountain and Sundance will be hosting the second annual “POW Day” on January 13, 2017.
On January 13, statistically the snowiest day in Utah based on 50 years of snow data, Ski Utah and partners will be encouraging skiers and riders to carpool, take UTA or ride-share to help lower CO2 emissions, reduce traffic congestion and increase the overall awareness around environmental accountability.
“Last year’s event was a great starting point for our industry here in Utah,” said CEO/President of Ski Utah Nathan Rafferty. “To have two more mountains (Sundance and Powder Mountain) become Protect Our Winters members during the off-season has now made this local initiative a statewide event and we are excited to see its growth.”
“We’re truly excited to be part of POW Day again this year—to help address the air quality issues in Utah,” said Chris Steinkamp, executive director of Protect Our Winters. “It’s through events like this that we’ll begin to change habits, showing everyone how easy and fun it can be, helping to make carpooling and taking public transit to the mountains second nature.”
“SNOCRU is excited to be a part of POW Day for the 2nd year in a row. Anything that encourages people to ski/ride together in a sustainable manner as well as support POW we’re all about,” said Ed Lewis, founder of SNOCRU, a snowsports app that keeps groups of people connected when they are in the mountains.
On January 13, participants of POW Day will need to take either UTA or carpool with three or more people to a participating resort (Alta, Snowbird, Sundance or Powder Mountain). Upon arrival, head to the registration tent, check-in via the SNOCRU app and receive the annual POW Day limited addition Discrete beanie. For each participant who checks into SNOCRU, the app has promised to donate $5 per person to Protect Our Winters.
POW Day participants will have the chance to make a few laps with professional athletes/POW ambassadors. Participants are also welcome to a Protect Our Winters social at each respective resort.
Never taken UTA to the resorts? For everything you need to know on how to take the bus please click here.