Salt Lake City Among Top Areas for Looking for Love, Not Money Salt Lake City Among Top Areas for Looking for Love, Not Money
Salt Lake City Among Top Areas for Looking for Love, Not Money

You might want to hold off on that $200 bottle of wine if you plan to impress your valentine date with your generosity. According to survey answers from thousands of OkCupid members, many don’t consider money all that important.

NerdWallet partnered with the dating site OkCupid to learn how people view the wealth and earnings of potential partners. OkCupid’s findings reflect U.S. users’ responses during 2015 and 2016 to a voluntary online questionnaire used to populate profiles and determine compatible matches. Learn more about OkCupid’s survey in our methodology.

Key takeaways

Many OkCupid users say a match’s money isn’t that important to them. When OkCupid users were asked how important “money/wealth” was to them in a match, only about 5 percent answered that it was “very important.” About 36 percent said it wasn’t important at all. The remaining respondents either went with “somewhat important” (about 39 percent) or skipped the question (about 21 percent).

Concern about a prospective partner’s wealth varies by city. Among the 50 metro areas with the highest numbers of OkCupid users, Tulsa, Oklahoma, had the highest percentage of people who professed that money and wealth weren’t important (48 percent) by far. Miami, New York, Salt Lake City, Los Angeles and Las Vegas tied for the highest percentage of users who said those things were “very important” (about 7 percent).

More than half of surveyed users said they were fine with a partner who outearned them. Some 52 percent said they’d be “very comfortable” if a partner made more than they did. Less than 1 percent said they’d be very uncomfortable in this situation.

Most respondents value career ambition in a partner. Users surveyed felt less comfortable with the idea of a significant other who was content with a minimum-wage job and uninterested in more challenging or better-paying work. More than 60 percent who were asked said that was at least “somewhat” a problem. Of the top 50 metro areas, the Washington, D.C., area had the highest percentage of members who said this was an intolerable situation (38 percent), compared with the national rate of about 31%.

Where money matters most and least in a date across the U.S.

Nationwide, 5 percent of OkCupid users who were asked about the importance of money/wealth in a match replied that it was “very important” and 36 percent said it was “not important at all.” The chart below shows the percentage of users who chose these two answers in the 50 U.S. metro areas with the largest numbers of members.

Where Salt Lake City fits

Salt Lake City metro area ranked #23 in the nation for highest percentage of online daters who answered that money/wealth in a partner is “not important at all” (35.8 percent).

Key findings:

  • In the Salt Lake City metro area, only 4.1 percent of respondents said that money/wealth was “very important.”
  • Among the 50 metro areas with the most OkCupid users, Tulsa, Oklahoma had the highest percentage of people (48 percent) who professed that money and wealth were not important.
  • More than half of surveyed users said they were fine with a partner who outearned them. Some 52 percent said they’d be “very comfortable” if a partner made more than they did. Less than 1 percent said they’d be very uncomfortable in this situation.
  • Most online daters value career ambition in a partner. More than 60 percent of users surveyed answered that it was at least “somewhat” a problem if their significant other was content with a minimum-wage job and uninterested in more challenging or better-paying work.

• In the Salt Lake City metro area, 29.2 percent of OkCupid users answered that they “wouldn’t be able to tolerate” their potential partner’s lack of ambition.