Salt Lake City—An estimated 22,000 outdoor brands, specialty retailers, industry representatives and media will return to Utah on January 9, generating more than $20 million in direct delegate spending to Salt Lake and the state of Utah. Outdoor Retailer is the leading growth vehicle for the winter sports market and brands that are interested in progressing and advancing the outdoor marketplace.
The Outdoor Retailer Winter Market 2017 is being housed in the Calvin L. Rampton Salt Palace Convention Center. It kicks off on Monday, January 9 with the All Mountain Demo at Solitude Mountain Resort in beautiful Big Cottonwood Canyon. With a focus on backcountry safety, this unique event gives retailers, reps and the media first look at the season’s latest gear, equipment, accessories and technology. Both the demo day event and the show are business-to-business events and closed to the public.
“Salt Lake City has provided such a welcoming environment for the outdoor industry to convene and conduct its business. Outdoor Retailer Winter Market is the premiere opportunity for outdoor brands to preview and launch new product offerings,” said Marisa Nicholson, Emerald Expositions V.P. and show director. “The community shares our passion for the outdoors and the snow and beautiful mountains serves as the perfect backdrop. We look forward to our time in Salt Lake.”
“Salt Lake County and the Salt Palace Convention Center are excited to welcome back our longtime friends and partners of the Outdoor Retailer Winter Market,” said Salt Lake County Mayor Ben McAdams. “Not only does the biannual OR Show highlight the important economic impact of the recreation industry to our county and the entire state of Utah, but the industry it represents has become an important job growth sector by creating and providing jobs throughout the state from the many outdoor recreation-based businesses that now call Salt Lake and Utah home.”
This past December, President Obama signed the Outdoor REC Act into law. This culminated an extraordinary few weeks for the outdoor industry, in which the House and the Senate passed this important legislation with unanimous, bipartisan support that will make sure the outdoor recreation economy is counted as part of U.S. Gross Domestic Product. The President’s signature represents a major milestone for OIA and their members.
“Outdoor Industry Association (OIA) and the thousands of manufacturers, retailers and service providers in the outdoor recreation industry, know about the hundreds of millions of dollars our industry contributes to the U.S. economy and the millions of jobs our businesses support,” said OIA Executive Director Amy Roberts. “The passage of the REC Act shows that Congress and the administration understand that as well.”
Outdoor Industry facts from the most current Recreation Economy Report highlight:
- 6.1 million direct American jobs
- $646 billion in direct consumer spending each year
- $39.9 billion in federal tax revenue
- $39.7 billion in state/local tax revenue
An update to this report will begin to roll out in late spring 2017.