Lucid Software: Sales & Marketer of the Year Lucid Software: Sales & Marketer of the Year
Lucid Software: Sales & Marketer of the Year

Congratulations to Lucid Software on being honored for Content Marketing at Utah Business’ 2017 “Sales & Marketer of the Year (SAMY)” honorees.

“We make diagramming software, and we’re passionate about flowcharts,” says Lauren McNeeley, content marketing specialist for Lucid Software. But unfortunately, she says, only the nerdiest of engineers are excited about flowcharts. Lucid Software set out to change that with its Flowchart Fridays campaign.

Each Friday, the company drops a new flowchart built around pop culture themes. The first was Star Wars themed, charting possible parental figures for the character Ray. That first chart garnered 5,000 views, but only a few short weeks later, Lucid Software was racking up 100,000 page views for its Harry Potter flowchart, which helped viewers decide which wizarding profession to choose. The top-performing flowchart so far helps craft a winning fantasy football team, and its views have surpassed 200,000.

Read more about Lucid Software and the other 2017 SAMY Award honorees.