Articles
9 February 2012

Sorenson Media Brings Highest Quality Total Video Solutions and New Higher Education Customers

by PR or News Wire

09 February 2012—

 Sorenson Media announced that the company's total online video solutions are being used by new higher education customers, including a system-wide deployment of Sorenson 360 at the University of Utah and other implementations at Harvard University, The Ohio State University, Loyola Marymount University and Ireland's Dublin City

University.

 

The University of Utah is using Sorenson 360 - Sorenson Media's differentiated online video platform - to serve its entire faculty, staff and 28,000-plus students, in activities ranging from curriculum development and delivery to class projects, marketing and educational outreach. Sorenson 360 is the only online video platform that integrates the entire video publishing workflow, giving customers full control of the end product, from the encoding/compression process to the final delivery of the highest-quality video over the Web.

 

 

"Our team's work with the University of Utah and other major universities demonstrates the clear competitive advantages we enjoy in the enterprise video marketplace, building upon our 15 years of pioneering technology development," said Peter Csathy, president and CEO of Sorenson Media. "We have a long-standing reputation for innovation and high quality with businesses and video professionals. They know us. They trust us. We are unique in the industry in focusing on the entire video creation and delivery process, from encoding and publishing to delivery of that video content."

 

Sorenson Media's contract with the University of Utah launched with two concurrent, interconnected projects. The first project, a university-wide video infrastructure deployment of the Sorenson 360 video delivery network, includes the storage, management and delivery of video content within and between every individual, department and school in the University system. Sorenson Media's total video solutions enable the school's central IT group to successfully establish and manage individual accounts and subaccounts, tied together through Sorenson Media's developer APIs and customized professional services. The second project is a business history educational and branding initiative with the University's David Eccles School of

Business.

 

As part of Sorenson Media's comprehensive enterprise video solutions, the business school is also deploying the "YouTube in a box" SquishNet application, which will enable the school to employ out-of-the-box user-generated video management tools in this effort. This front-end application is customized to brand the Eccles School and match the look and feel of its site. The project also encompasses key content- and site-management features, including a searchable video database and fast, intuitive client-side encoding, powered by the company's Sorenson Squish encoding technology.

 

"Sorenson Media provides us with a potent, fully customized portal that is extremely easy to use and markets our program in highly innovative ways," said Anne Peterson, director of the Utah Business Leaders History Project for the University of Utah. "The company's solutions enable us to teach our students through the powerful emotional resonance and impact of video; they can now see and hear how legendary  business innovators make a difference in their companies and in their communities."

 

In addition to the University of Utah contract, Sorenson Media is currently engaged in other major enterprise deployments at a growing number of universities. The company has leveraged its video encoding leadership with institutions of higher learning as it expands into the enterprise market with its comprehensive video solutions.

 

"We are delighted to partner with these significant teaching and research universities to unleash the powerful benefits of Internet video throughout the institutions," said Csathy. "These new deployments demonstrate the tremendous need and demand for our end-to-end solutions, and how Sorenson 360 and our other products are the easiest-to-use, most comprehensive and highest-quality for customers in the enterprise online video market."


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