Articles
9 February 2012

Mindshare Technologies: Corralling the Voices of “Social Media”

by PR or News Wire

09 February 2012—

Mindshare Technologies, Inc., industry leader in Enterprise Feedback Management, announced the release of its most recent white paper, “Social Media and Customer Experience Feedback.” This paper is available for download at www.mshare.net/mshare-whitepapers.html.

The growing number of individuals broadcasting their opinions and service experiences online should be viewed as both an opportunity and a threat by companies across all industries. Every organization should be asking themselves, “How can I best use social media sources (e.g., Twitter, Facebook, and LinkedIn), to (1) listen to our customers and (2) grow our business?”

In this paper, Mindshare provides three practical recommendations that companies can use today to proactively tap into the social media movement:

  • Bringing structure to an unstructured world
  • Establishing a presence in social media
  • Leveraging word-of-mouth marketing

“Social media is changing the way people and businesses communicate,” said Richard Hanks, President of Mindshare. “As these networks steadily increase in popularity, the effect that word-of-mouth feedback has on businesses––both positive and negative––is being felt more acutely by organizations of all sizes.”

To aid its clients in achieving these goals, Mindshare has created sophisticated tools and integrated with social media vendors, thereby allowing clients to add structure to unstructured tweets/posts, and report the information to all levels of their organization.

Any business not using social media to directly improve the way customers see them and communicate with them will lose a critical competitive edge in today’s world. As social media evolves, Mindshare Technologies will continue to provide the tools and thought leadership necessary for companies to grow using the power of the customer’s voice.

 


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