Articles
3 February 2012

Utah Tourism Office Launches Online Adventure Planner

by PR or News Wire

03 February 2012—

Travelers who are planning a vacation to Utah have a new online tool to help them create their own travel itineraries.

The Utah Office of Tourism has launched a new Adventure Planner on its consumer Website www.utah.travel to make it easier for leisure travelers to access information on Utah. Visitors to the site may click on Planner at the top of the home page or visit www.utah.travel/experience. The Planner allows users to put together their trips using a database of information compiled from the Utah Travel Guide, which can also be found on the site.
 
“Utah has one of the most user-friendly and functional travel sites on the Web and we believe that travelers planning their itineraries will find the site an indispensable travel planning tool,” says Leigh von der Esch, managing director of the Utah Office of Tourism, an agency of the Governor’s Office of Economic Development.
 
The new Utah Web feature addresses an increased demand for online travel information and a need for the state to find efficiencies in its operations and postal budgets. Between 2000 and 2008, leisure travelers report growing usage of the Internet to obtain information and pricing to make reservations, according to the 2008 Ypartnership/Yankelovich National Travel Monitor. 
 
In 2008, 64 percent of leisure travelers report they used the Internet to obtain travel information, compared to only 35 percent in 2000. In addition, 56 percent used the Internet to make a reservation in 2008 versus 19 percent in 2000.
 
 “Out-of-state travelers no longer have to wait for printed materials to arrive in the mail, which includes international visitors from new markets who are coming to our national parks, ski resorts, and other attractions in growing numbers,” adds von der Esch. 
 
Visitors to the site can search tourism-related information by location, including city or region, and things to do. The Adventure Planner was developed by Struck in Salt Lake City, the Utah Office of Tourism’s advertising agency, which also created the state’s winter “Life Elevated” campaign that will be launched on cable television channels across the country, on local stations in Los Angeles, and on targeted Web sites in early November to promote Utah’s ski product and “The Greatest Snow on Earth®.”


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