Articles
22 February 2012

Radiate Media to Provide Traffic Content

by PR or News Wire

22 February 2012—

Radiate Media announced it is now the exclusive provider of traffic content for all Cox Media Group radio stations in Jacksonville, Florida, a top 50 radio market in the United States.

With this new partnership, Cox Media Group’s Jacksonville stations—which include four of the top five stations in the area and span several genres of radio—will have access to Radiate Broadcaster, the company’s suite of industry-leading multi-platform traffic reporting products. Broadcaster includes both current and predictive travel-time information, personalized alerting and fully integrated, real-time traffic mapping and graphics solutions.

“We are committed to giving our stations the tools they need to serve our clients,” said Bill Hendrich, vice president/marketing manager of Cox Media Group. “With Radiate Media’s comprehensive traffic reporting offerings, we will continue to thrive in Jacksonville and provide the community with award-winning content and the best business solutions.”

Radiate Broadcaster utilizes diverse data sources including government sensors and 24/7 incident and event data gathered at localized operation centers, providing reliable travel times, speeds and information regarding delays on a local level. This localized attention enables users like Cox Media Group to tailor their traffic reporting to the specific locations that are of most interest to their audience.

“Cox Media Group is one of the nation’s most respected and trusted media companies. Our new partnership in Jacksonville is strategic on many levels, and is an important addition to our relationships with Cox in Orlando, Tampa and Houston,” said Chris Rothey, CEO of Radiate Media. “We pride ourselves on being able to maintain a high level of precision and accuracy in our traffic reporting at local levels. The fact that Cox Media Group has recognized those efforts, and has trusted us to provide their Jacksonville listeners with the most up-to-date and timely traffic reporting available, is a major win for us.”
(1.26.12)


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