Salt Lake City—Global Diamonds has been acquired by Diamonds Direct, a diamond powerhouse based out of Charlotte, North Carolina. Diamonds Direct plans to retain the Salt Lake City-based staff and will equip them with a much greater selection of diamonds and fine jewelry complemented by highly competitive pricing, an elevated customer experience, and a focus on community and philanthropy.
While Global Diamonds is a new to Salt Lake City, opening in the fourth quarter of 2016, Diamonds Direct was founded in 1995 and is part of a generations old tradition of eliminating the middlemen and sourcing direct from the world’s best mines and most reputable diamond cutters. By maintaining involvement in the entire lifecycle of a diamond, Diamonds Direct ensures quality diamonds are handpicked for their retail locations at the very best prices.
“We see great potential in Salt Lake City and we are excited to introduce the Diamonds Direct concept to this market” said President of Diamonds Direct, Itay Berger. “We know this is a market of smart and discerning consumers who are seeking a good value without sacrificing quality and exceptional customer service. That is the Diamonds Direct promise which we deliver in a refined, yet relaxed, showroom environment. We are truly the full package and allow customer service to drive our company. Our passion is our customer and we work hard to exceed their expectations on every level.”
Diamonds Direct asserts a signature approach to customer service designed to provide tremendous value for the end customer. The company is focused on bridal jewelry and offers a huge selection of loose and mounted diamonds, engagement rings and wedding bands from America’s top designers as well as non-branded fine jewelry lines. The company also houses a vast inventory of diamond and gemstone fashion jewelry. Each customer is personally guided through the buying process by seasoned diamond professionals whose primary goal is to educate the customer while maximizing their budget. In addition, every purchase is backed by industry leading guarantees and warranties including Diamonds Direct’s best price guarantee and their unmatched 110% lifetime upgrade.
Diamonds Direct is not only a vertically integrated company that sources globally, they are also a socially responsible company that acts locally. The company established The Diamonds Direct Foundation in 2002 with the purpose of raising funds for local nonprofit organizations that support the health and well-being of women and children.
“We are fortunate to provide products and services that celebrate life’s most precious moments, most of which are milestones that honor family,” said Berger. “This is why we’ve chosen to utilize our resources and creativity to raise funds for organizations that support women and children in the communities we call home.”
The staff of Global Diamonds will join forces with the Diamonds Direct team to deliver Diamonds Direct’s core values and company philosophy to Salt Lake City. Though the immediate focus will be on adopting the Diamonds Direct approach, the company will continue to operate under their current brand name for the time being.
As of April 18, Diamonds Direct will operate under the name Global Diamonds in Salt Lake City. Store hours will be Monday through Friday from 10 a.m. to 7 p.m., Saturday 10 a.m. to 6 p.m. and closed on Sundays with special event and holiday hours to be announced.