Event InformationView All Events

The 3 Percent Road Show

When

Jul 31, 2014
: 4:30 pm - 8:30 pm

Where

Gallivan Center
239 S. Main St.
Salt Lake City, Utah 84111

The Mad Men era may be decades behind us, but not much has changed in the advertising industry as far as gender balance is concerned. The industry is still highly male-dominated, particularly in creative departments and in senior leadership.

The 3% Conference, a gathering held annually in San Francisco, aims to change these troubling statistics. It derives its name from the fact that only 3% of creative directors are female. The disparity between the number of male and female creatives translates to lost opportunities for advertisers to make the best possible connection with their audiences. 85% of consumer purchases are made by women, while only a fraction of advertising is created with female input or perspective. Essentially, our industry is falling short of its potential.

To shed light on the situation and catalyze change—especially in a state that stands in particular need of better gender equality and pay in the workplace—MRM//McCann is partnering with AAF-UT to bring Kat Gordon, founder of the 3% Conference, to Salt Lake City this July 31st. Kat will deliver a presentation on the business value that diversity delivers to agencies, advertisers, and their clients.

Following Kat’s presentation, there will be a lively discussion featuring senior ad executives and creative directors, including:

Lori Feld, President, MRM//McCann West
Sallie Mars, Chief Diversity Officer, McCann Worldgroup
Alexandra Fuller, Creative Director, Struck
Adam Morgan, Executive Creative Director, ThomasArts
Jeff Sheets, Founder, BYU AdLab

The evening will also include a cocktail mingle with drinks and light appetizers served. Tickets are currently on sale for $35 and are expected to sell out; students receive a 50% discount. All local agencies, agency clients, in-house creative departments, schools, and business organizations are invited to attend. Sponsorship opportunities are also available for those interested in supporting this critical movement.

Tickets can be purchased at 3percentslc.eventbrite.com

If you need assistance or would prefer to place your order over the phone, please call Trevor Armel at 8012576979, 8am-5pm Monday-Friday or email trevor.armel@mrm-mccann.com.

Utah Business Social
UB Events View All
Health Care HeroesUtah Business Event
Oct 21, 2014
Please join us, along with our sponsors, MountainStar Healthcare, and Roseman University in honor...
Content Marketing BootcampUtah Business Event
Oct 28, 2014
Please join Utah Business Magazine and Adobe, along with our other sponsors: Boostability, Right ...
Sustainable Business Awards 2014Utah Business Event
Nov 13, 2014
Utah Business magazine along with presenting sponsor Big D Construction, is pleased to announce t...
Community Events View All
St. George Book Festival - Author Appearances
Oct 21, 2014
Free to the Public Locations: Washington County Schools, Bookstores, Libraries & St. George C...
InDesign Level 1
Oct 21, 2014
Come see why InDesign is gaining popularity in the desktop publishing world. In this 14-hour, int...

info@utahbusiness.com  |  90 South 400 West, Ste 650 Salt Lake City, Utah 84101   |  (801) 568-0114

Advertise with Utah Business

Submit an Event

* indicates required information
* Event Name:
Price (general):
Website (if applicable):
Coordinator's Name:
Coordinator's Email:
Coordinator's Phone:
Venue Name:
Venue Address:
Venue City:
Venue Zip:
Event Capacity:
Date(s):
to
* Event Description:
  Cancel