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Provo – Ziplocal announced an agreement to sell Mobivity's mobile marketing services throughout the United States. Ziplocal, based in Provo, is a privately-held print and digital local search services company operating in 290 communities in 33 states. Mobivity Holdings Corp. is a provider of proprietary and patented mobile marketing technologies and solutions.
Ziplocal's 50,000 clients now have access to Mobivity's leading technology platform that drives sales, engagement and loyalty. Ziplocal also intends to offer Mobivity services, which it is calling ZipLoyalty, to all businesses in each of its 290 markets. It also will sell Mobivity services throughout the United States through its 120 person inside and outside sales force.
Initially, Ziplocal will sell two Mobivity products. ZipLoyalty is a text/smartphone marketing solution. With ZipLoyalty, local businesses will build and market goods and services to loyal customers using opt-in databases to drive incremental sales. Mobivity's Stampt smartphone loyalty application replaces paper stamp cards commonly found at small business locations.
Ziplocal also licensed Mobivity's patented system for using telephone numbers as a key to mobile subscriber information without the use of a look-up database. Using this system, the telecom and mobile marketing industry can access key mobile subscriber information to perform various tasks such as routing SMS text messages to the correct carrier network.
"As we enter 2014, it's more critical than ever that local businesses mobilize, especially when wireless penetration in the United States exceeds 100 percent," said Jennifer Nielson, Ziplocal director of digital product strategy. "ZipLoyalty is a key element in Ziplocal's digital growth strategy. Because SMS text messages are read 95 percent of the time within four minutes by consumers, businesses have tremendous opportunity to connect with customers with immediate results, and the Stampt loyalty product will have mobile users returning to our clients' locations to make purchases more than ever before."
"Mobivity's mission is to offer solutions to small businesses that will allow them to bring more customers more often," said Dennis Becker, Mobivity chairman and CEO. "We're pleased to team with Ziplocal, a leader in its commitment to its customers in changed media consumption times."