January 13, 2014

Cover Story

CEO of the Year

Utah’s business landscape is rich with professionals who have le...Read More

Featured Articles

Did you go Skiing this winter?

Around Utah

Sections

Spotlight
Martin Plaehn

Spotlight
Karen Sendelback

Legal Briefs
Social Media and Employers: Friends or Enemies?

Money Talk
The Case for HSAs

Economic Insight
Time to Show Up

Lessons Learned
Make a Move

TechKnowledge
In the Lab

EntrepreneurEdge
Rent to Own

Business Trends
Back from the Dead

Living Well
Artful Inspiration

Features
A Breath of Fresh Air

Features
Worst-Case Scenario

Regional Report
Northern Utah

Focus
Measure Up

Industry Outlook
Travel & Tourism

Players
Players

Article

Ziplocal and Mobivity to Team Up, Provide Mobile Marketing Solutions

Press Release

January 13, 2014

Provo – Ziplocal announced an agreement to sell Mobivity's mobile marketing services throughout the United States. Ziplocal, based in Provo, is a privately-held print and digital local search services company operating in 290 communities in 33 states. Mobivity Holdings Corp. is a provider of proprietary and patented mobile marketing technologies and solutions.

Ziplocal's 50,000 clients now have access to Mobivity's leading technology platform that drives sales, engagement and loyalty. Ziplocal also intends to offer Mobivity services, which it is calling ZipLoyalty, to all businesses in each of its 290 markets. It also will sell Mobivity services throughout the United States through its 120 person inside and outside sales force.

Initially, Ziplocal will sell two Mobivity products. ZipLoyalty is a text/smartphone marketing solution. With ZipLoyalty, local businesses will build and market goods and services to loyal customers using opt-in databases to drive incremental sales. Mobivity's Stampt smartphone loyalty application replaces paper stamp cards commonly found at small business locations.

Ziplocal also licensed Mobivity's patented system for using telephone numbers as a key to mobile subscriber information without the use of a look-up database. Using this system, the telecom and mobile marketing industry can access key mobile subscriber information to perform various tasks such as routing SMS text messages to the correct carrier network.

"As we enter 2014, it's more critical than ever that local businesses mobilize, especially when wireless penetration in the United States exceeds 100 percent," said Jennifer Nielson, Ziplocal director of digital product strategy. "ZipLoyalty is a key element in Ziplocal's digital growth strategy.  Because SMS text messages are read 95 percent of the time within four minutes by consumers, businesses have tremendous opportunity to connect with customers with immediate results, and the Stampt loyalty product will have mobile users returning to our clients' locations to make purchases more than ever before."

"Mobivity's mission is to offer solutions to small businesses that will allow them to bring more customers more often," said Dennis Becker, Mobivity chairman and CEO. "We're pleased to team with Ziplocal, a leader in its commitment to its customers in changed media consumption times."

Utah Business Social
UB Events View All
Fast 50 Utah Business Event
Aug 27, 2015
The top 50 companies will be selected based on a combination of revenue growth and revenue gene...
Job Summit - POSTPONED UNTIL FALL 2015 Utah Business Event
Sep 24, 2015
NOTE: The date listed below is not secured. We will update as the event gets closer. Thank you ...
Community Events View All
PowerPoint Level 1
Jul 7, 2015
A hands-on, comprehensive overview of Microsoft PowerPoint. Explore the user interface and Ribbon...
Mind Mastery Revealed: How To Get What You Want This Year With Your Brain!
Jul 7, 2015
Do you self sabotage? Are you spinning your wheels with the same goals over and over? Are you ...

info@utahbusiness.com  |  90 South 400 West, Ste 650 Salt Lake City, Utah 84101   |  (801) 568-0114

Advertise with Utah Business

Submit an Event

* indicates required information
* Event Name:
Price (general):
Website (if applicable):
Coordinator's Name:
Coordinator's Email:
Coordinator's Phone:
Venue Name:
Venue Address:
Venue City:
Venue Zip:
Event Capacity:
Date(s):
to
* Event Description:
  Cancel