July 27, 2012

Cover Story

CEO of the Year

Utah’s business landscape is rich with professionals who have le...Read More

Featured Articles

Did you go Skiing this winter?

Around Utah

Sections

Spotlight
Martin Plaehn

Spotlight
Karen Sendelback

Legal Briefs
Social Media and Employers: Friends or Enemies?

Money Talk
The Case for HSAs

Economic Insight
Time to Show Up

Lessons Learned
Make a Move

TechKnowledge
In the Lab

EntrepreneurEdge
Rent to Own

Business Trends
Back from the Dead

Living Well
Artful Inspiration

Features
A Breath of Fresh Air

Features
Worst-Case Scenario

Regional Report
Northern Utah

Focus
Measure Up

Industry Outlook
Travel & Tourism

Players
Players

Article

Yellow Bird Fabrics Moves to a Blue House

Sarah Cutler

July 27, 2012


Anni Sui, Vera Wang, Marc Jacobs and Maggie London are just a few of the designer fabrics carried by Yellow Bird Fabrics. The fine apparel fabric store just moved into a new building that quadruples its space, accommodating the store’s growth.

Yellow Bird Fabrics carries quality fabrics and natural fiber fabrics such as silk, wool, fine linens and cottons. Owner Amy Royer opened the store in a location smaller than 500 square feet with approximately 150 bolts of fabric in May 2009.

What started as a tiny inventory and tiny space, as Royer put it, quickly outgrew its limited 500 square feet.

“Three years after opening Yellow Bird Fabrics, we have moved our store to a beautiful new location. We have more space for our fabulous fabric and a space for sewing and patterning classes,” Royer said. “We moved the store because there was nowhere for us to grow in that other location. We were stuffed to the brim, floor to ceiling.”

The new location is 2000 square feet in a blue house at 988 East 3300 S. The upper level of the building is where Royer’s bridal selection, a popular stop in Utah, is displayed. Yellow Bird Fabrics carries high-end fine laces, including French laces, as well as machine-made lace that pairs perfectly with the bridal fabrics.

The basement is used for sewing and patterning classes, and private sewing lessons. The Yellow Bird Fabrics’ blog includes an enticing list of classes like “Belt Making 101” and “Build the Perfect Pencil Skirt.”

“People come in off the street and say, ‘Oh, I’ve got this and I don’t know how to fix it,’ and I’ll sit down and help them and train them,” Royer said. “I really want to create a sewing community here that focuses on fine fabrics and fine sewing. We have things you can’t find at other fabric stores in Utah.” 

The staff is as amazing as the inventory, according to Royer. “My staff is excellent. I feel like I totally lucked out and got the most amazing people. Most of them just started out as customers. I would see their projects and how amazing their fabrics were and ask them to come and work for me,” she said.

For more information visit:
http://yellowbirdfabrics.blogspot.com/

http://yellowbirdfabrics.com/

Utah Business Social
UB Events View All
CEO of the YearUtah Business Event
Mar 20, 2015
Utah Business Magazine and Presenting Sponsors - Holland & Hart and Newmark Grubb ACRES - are pro...
Job Summit 2015Utah Business Event
Apr 10, 2015
Position your company as a Premier Employer in today's competitive job market! Utah Business maga...
30 Women to WatchUtah Business Event
May 21, 2015
Utah Business magazine and Snell and Wilmer are proud to announce the 18th annual 30 Women To Wat...
Community Events View All
CEH - Certified Ethical Hacker
Mar 2, 2015
Learn to hack like a pro, while pleasing the boss! The ethical hacker is usually a trusted employ...
Advance Your HR Career by Building Credibility, Trust, and Professionalism
Mar 3, 2015
Even if you know your craft, do you know how to improve others’ perception of your ability and pr...

info@utahbusiness.com  |  90 South 400 West, Ste 650 Salt Lake City, Utah 84101   |  (801) 568-0114

Advertise with Utah Business

Submit an Event

* indicates required information
* Event Name:
Price (general):
Website (if applicable):
Coordinator's Name:
Coordinator's Email:
Coordinator's Phone:
Venue Name:
Venue Address:
Venue City:
Venue Zip:
Event Capacity:
Date(s):
to
* Event Description:
  Cancel