July 27, 2012

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Article

Yellow Bird Fabrics Moves to a Blue House

Sarah Cutler

July 27, 2012


Anni Sui, Vera Wang, Marc Jacobs and Maggie London are just a few of the designer fabrics carried by Yellow Bird Fabrics. The fine apparel fabric store just moved into a new building that quadruples its space, accommodating the store’s growth.

Yellow Bird Fabrics carries quality fabrics and natural fiber fabrics such as silk, wool, fine linens and cottons. Owner Amy Royer opened the store in a location smaller than 500 square feet with approximately 150 bolts of fabric in May 2009.

What started as a tiny inventory and tiny space, as Royer put it, quickly outgrew its limited 500 square feet.

“Three years after opening Yellow Bird Fabrics, we have moved our store to a beautiful new location. We have more space for our fabulous fabric and a space for sewing and patterning classes,” Royer said. “We moved the store because there was nowhere for us to grow in that other location. We were stuffed to the brim, floor to ceiling.”

The new location is 2000 square feet in a blue house at 988 East 3300 S. The upper level of the building is where Royer’s bridal selection, a popular stop in Utah, is displayed. Yellow Bird Fabrics carries high-end fine laces, including French laces, as well as machine-made lace that pairs perfectly with the bridal fabrics.

The basement is used for sewing and patterning classes, and private sewing lessons. The Yellow Bird Fabrics’ blog includes an enticing list of classes like “Belt Making 101” and “Build the Perfect Pencil Skirt.”

“People come in off the street and say, ‘Oh, I’ve got this and I don’t know how to fix it,’ and I’ll sit down and help them and train them,” Royer said. “I really want to create a sewing community here that focuses on fine fabrics and fine sewing. We have things you can’t find at other fabric stores in Utah.” 

The staff is as amazing as the inventory, according to Royer. “My staff is excellent. I feel like I totally lucked out and got the most amazing people. Most of them just started out as customers. I would see their projects and how amazing their fabrics were and ask them to come and work for me,” she said.

For more information visit:
http://yellowbirdfabrics.blogspot.com/

http://yellowbirdfabrics.com/

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