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Article

WordPress Analytics Platform PressTrends Partners with WooThemes

Press Release

April 2, 2012

PressTrends, a WordPress-centric analytics platform and provider of real-time trends and insights for developers, designers, consultants and publishers, announced a major partnership with WooThemes, one of the largest theme and infrastructure providers for WordPress sites. The partnership also includes a strategic investment by WooThemes in PressTrends’ current round of financing.

The agreement is part of a broader strategy to support and integrate strong players in the WordPress ecosystem, and further solidify WooThemes as an end-to-end platform for the best sites, services and stores worldwide. PressTrends will be integrated into all WooThemes themes and plugins, including WooCommerce, opening up the tool to hundreds of thousands of new users.

Offering a beautiful and easy-to-read dashboard interface, PressTrends gives developers, designers, consultants and publishers a robust picture of how audiences are interacting with their themes and plugins, as well as the actual content on the underlying sites.
There are currently more than 45,000 WordPress instances sending data through PressTrends with more than 5,000 sites added per week on average. PressTrends is currently integrated into more than 300 themes, more than 300 plugins and has tracked almost 3 million activations.

“We've been using PressTrends ourselves for months now. We finally have visibility into how our customers are interacting with WooThemes product offerings, in real-time,” said WooThemes’ Co-Founder Adii Pienaar. “PressTrends has made us more responsive and adaptive. It gives us insights we can’t get anywhere else. No other platform out there right now can track and analyze qualitatively as well as quantitatively. A deep partnership and strategic investment made obvious sense, and our forthcoming integrations will provide our community with the same powerful capabilities we currently enjoy.”

With PressTrends, anyone can track engagement across whole WordPress sites and individual elements alike. PressTrends isolates usage trends within themes, plugins and content categories. PressTrends makes it easy to track multiple products. It can also look at how a given site or blog performs against the larger community. Most importantly, PressTrends provides suggestions to improve performance, based on historic and real-time data.

“The foundation of PressTrends is the pursuit of a better Web. We identify what design, development and content strategies facilitate the most user interaction,” said founder and CEO George Ortiz. “We’re thrilled to have the support, both financially and organizationally, of WooThemes, and look forward to combining our resources to provide the entire WordPress community a better tool for understanding their own audience.”

PressTrends plans to leverage the investment to help further build out and improve the current platform and is also exploring strategic partnerships with other premium vendors to help increase traction and adoption. It will also be building out its team and infrastructure to accelerate the growth of the platform in the coming months and are building out a suite of premium features.

WooThemes co-founder Adii Pienaar and KissMetrics co-founder Hiten Shah have also been added to the PressTrends Board of Advisors.

Anyone can download the PressTrends plugin directlyhttp://presstrends.io/plugin" href="http://presstrends.io/plugin"> here. For more documentation and guides to help implement PressTrends into themes, plugins and sites, visit the PressTrendshttp://presstrends.io/library" href="http://presstrends.io/library"> library.
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