February 18, 2014

Cover Story

Forty Under 40

Now in its 12th year, the Forty Under 40 program puts the spotlight on Uta...Read More

Featured Articles

Take One Tablet

Women in Rec

Sections

EntrepreneurEdge
Happy Together

Living Well
Home Away From Home

Money Talk
Full Steam Ahead

TechKnowledge
Tool Up

Special Report
Sequestration Shockwaves

Lessons Learned
Collateral Damage

Legal Briefs
Under Lock and Key

Economic Insight
Going to Pot

Industry Outlook
Building and Construction

Features
Moving Up

Spotlight
Gail Miller: Stepping into the Spotlight

Around Utah
Salt Lake Area

Around Utah
Utah Valley

Around Utah
Northern Utah

Around Utah
Wasatch/Summit area

Around Utah
Southern Utah

Players
Players

UB Voices
The Secret to Effective E-Commerce Strategy and Keeping Customers Happy

UB Voices
Are You Legally Prepared for Obamacare?

Article

Women in Rec

Manufacturers and Retailers Looking to Woo Female Shredders

By Heather Stewart

February 18, 2014

Across the outdoor recreation industry, says Gellert, 80 percent of equipment and apparel purchases are influenced by women, whether they are shopping for themselves or for loved ones—or simply weighing in on a purchase made by someone else.

That purchasing power is buying women a stronger voice in the industry and greater representation on store shelves. St. George-based Bicycles Unlimited, for example, recently expanded its women’s apparel department, with store owner Mark McLaughlin noting that “more and more women” are becoming interested in biking and they need “clothing that is comfortable, flexible and safe for bikers in Southern Utah.”

Resorts, too, are finding ways to reach out to women. Brighton Ski Resort opened a new women-only terrain park in December. The resort also holds all-mountain/freestyle snowboard workshops just for women, providing coaching and exclusive product demos.

And that’s exactly the kind of outreach that companies need to invest in, says Duffy. “They need to do a lot more female-only events. It gets the girls out there in an environment that is not intimidating.”

Want to join the ranks of women who are embracing their inner athlete? Duffy suggests organizing your own “girls-only” day to make the venture less intimidating. “Do sports instead of the spa,” she says.   

Page 12
Utah Business Social
UB Events View All
Fast 50 Utah Business Event
Aug 27, 2015
The top 50 companies will be selected based on a combination of revenue growth and revenue genera...
Job Summit - POSTPONED UNTIL FALL 2015 Utah Business Event
Sep 24, 2015
NOTE: The date listed below is not secured. We will update as the event gets closer. Thank you ...
Community Events View All
Real Pirates
Aug 1, 2015
Batten Down the Hatches….the Pirates are Here! Listen up, you salty sea dogs! Real Pirates is...
Secrets to Financing Your Business
Aug 4, 2015
Join us for a complimentary educational presentation SECRETS TO FINANCING YOUR BUSINESS Sponsor...

info@utahbusiness.com  |  90 South 400 West, Ste 650 Salt Lake City, Utah 84101   |  (801) 568-0114

Advertise with Utah Business

Submit an Event

* indicates required information
* Event Name:
Price (general):
Website (if applicable):
Coordinator's Name:
Coordinator's Email:
Coordinator's Phone:
Venue Name:
Venue Address:
Venue City:
Venue Zip:
Event Capacity:
Date(s):
to
* Event Description:
  Cancel