April 10, 2013

Cover Story

CEO of the Year

Utah’s business landscape is rich with professionals who have le...Read More

Featured Articles

Did you go Skiing this winter?

Around Utah


Martin Plaehn

Karen Sendelback

Legal Briefs
Social Media and Employers: Friends or Enemies?

Money Talk
The Case for HSAs

Economic Insight
Time to Show Up

Lessons Learned
Make a Move

In the Lab

Rent to Own

Business Trends
Back from the Dead

Living Well
Artful Inspiration

A Breath of Fresh Air

Worst-Case Scenario

Regional Report
Northern Utah

Measure Up

Industry Outlook
Travel & Tourism



Wildflower Outdoor to Open Mountain Green Store

Press Release

April 10, 2013

Morgan—Wildflower Outdoor is scheduled to open a new store in Mountain Green April 13, 2013 at 5941 Old Highway road.

“Wildflower Outdoor is a perfect fit for Morgan County as a popular destination for cyclists,” said Lyle Nelson, Morgan County Council member. “Attracting more outdoor recreationists to Morgan is a key component of our economic development plan.”

Wildflower Outdoor is owned by Erika Beckstrom and Stacie Palmer, founders of the Wildflower Pedalfest and Wildflower Trailfest cycling events for women. More than 900 female cyclists participated in the inaugural Wildflower Pedalfest in Morgan County last August.

“We received an amazing response last year from women at all levels of cycling, from beginners to advanced riders,” said Beckstrom. “This year, we are excited to expand our organization by offering apparel and gear to female cyclists in Morgan and across the state. “

In addition to the storefront retail location in Mountain Green, Wildflower Outdoor operates an e-commerce site selling merchandise to female cycling enthusiasts across the country.

Hours of operation are Saturdays from 10 a.m. to 2 p.m., with expanding hours as summer progresses. For more information, contact Wildflower Outdoor at 801-644-9940 or visit www.wildfloweroutdoor.com

Utah Business Social
UB Events View All
Best Companies to Work For 2015Utah Business Event
Dec 10, 2015
Utah Business magazine is thrilled to announce the 2015 Best Companies to Work for Event! This y...
Community Events View All
Sandler Foundational Selling Strategies
Nov 24, 2015
How committed are you to improving your sales process, techniques and mindset? Sandler Trainin...
Empowering Self and Others: Become and Awakener
Dec 1, 2015
Uncover the secrets of empowerment. Whether you are a parent, a teacher or a Coach, you’ll find ...

info@utahbusiness.com  |  90 South 400 West, Ste 650 Salt Lake City, Utah 84101   |  (801) 568-0114

Advertise with Utah Business

Submit an Event

* indicates required information
* Event Name:
Price (general):
Website (if applicable):
Coordinator's Name:
Coordinator's Email:
Coordinator's Phone:
Venue Name:
Venue Address:
Venue City:
Venue Zip:
Event Capacity:
* Event Description: